Iceland Foods and the quintessentially British confectionery manufacturer McVitie's have launched a novel collection, transforming the nation's favourite biscuits into frozen treats.
The innovative partnership merges two British staples – traditional biscuits and ice cream – creating an entirely new category of indulgence.
Four distinct products comprise the range, each drawing inspiration from McVitie's most cherished creations while welcoming premium ice cream elements.
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Both tubs are inspired by the biscuit brand's most beloved creations
|MCVITIE'S
Currently available options include a Hobnobs variety featuring oat-flavoured frozen dessert blended with biscuit fragments, golden syrup, and shortcake pieces.
Meanwhile, the Milk Chocolate Digestives option combines biscuit-infused ice cream with chocolate sauce, digestive biscuit chunks and chocolate flakes.
Both 500ml sharing tubs retail at £4 and can be purchased immediately through Iceland's online platform and physical locations nationwide.
Arriving on August 26, the Gold Digestives Ice Cream Bar presents vanilla ice cream enhanced with caramel sauce, encased in golden caramel coating and topped with crunchy biscuit fragments.
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Landing on the same day, the Jaffa Cakes Triple Dipped Sticks, also priced at £4, feature citrus-flavoured ice cream enveloped in a chocolate coating with orange sauce swirls.
Marketing Director at McVitie's, Benazir Barlet-Batada, commented: "We're thrilled to see our iconic biscuits and cakes reimagined for the freezer aisle - especially with the ice cream tubs landing just in time for the August sunshine."
"From the crunch of Hobnobs to the unmistakable spongy zing of a Jaffa Cake, this range captures the essence of McVitie's in every bite.
"We're bringing something genuinely fun and delicious to sunny snacking moments."
The new collection will delight biscuit lovers across the nation
|MCVITIE'S
Chief Commercial Officer at Iceland Foods, Paul Dahliwal, said: "Surely the only thing better than biscuits and ice cream is a combination of the two, and we're delighted to work with McVitie's to launch such a fantastic range."
He added: "We're committed to refining and innovating our products, and we can't wait for our customers to try these. Make sure to get to your local stores to avoid missing out."
The complete collection will be stocked across Iceland and the Food Warehouse outlets across Britain, with online ordering available as well.