Marks & Spencer has given its breakfast aisle a major shake-up, launching 30 new and improved cereal options designed to help shoppers start their mornings right.
The revamp includes 14 brand-new products and 16 recipes that have been reformulated for better taste and nutrition.
The retailer has turned to natural ingredients like apples, sour cherries and figs to cut down on sugar and provide sweetness.
The range puts a real focus on health-conscious choices, with chia seeds and wholegrains boosting fibre content across many of the mueslis and granolas.
The Matcha & Raspberry Overnight Oats use ceremonial-grade matcha with freeze-dried raspberry pieces
|M&S
For busy commuters, M&S has gone big on grab-and-go options. The Matcha & Raspberry Overnight Oats use ceremonial-grade matcha with freeze-dried raspberry pieces, while the Café Latte Porridge Pots feature 100% Arabica coffee for a proper morning pick-me-up.
Simply soak the overnight oats the night before, and they're ready to grab – complete with lids to prevent any bag disasters.
Director of product development, Kathryn Turner, said: "We are always challenging ourselves to have the best products on shelf at great value - from the highest quality ingredients to the methods we all know and love from scratch cooking.
"Our new and improved granolas, mueslis and porridge pots are designed with whole, nutritious foods like almonds and Brazil nuts, and apples and sour cherries.
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"We know that customers are looking for choice in their breakfasts, and so as well as improving existing cereals, we have brought brand new products into the range like the Matcha and Raspberry Overnight Oats and Café Latte porridge pot made for those on the move."
The upgraded muesli collection is proving particularly popular. The Triple Nut Muesli, £4, blends rolled oats, wheat and barley flakes with roasted hazelnuts, almonds, cashews and seeds. The Mixed Berry Muesli, also £4, comes enriched with vitamins B, C and zinc.
New additions like the Salty Peanut & Sweet Honey Granola at £4.50 also work as an all-day snack.
Shoppers are already loving it. Posting on Instagram, one customer wrote, "I’ll have them all, thank you very much", while another simply added, "Oooooh yummm". A third said, "Oh my, what an aisle" while one more said they "love some granola".
The Mixed Berry Muesli, £4, comes enriched with vitamins B, C and zinc
|M&S
New products
Golden Syrup Porridge (sachet), 10 x 36g, £2.50
Apple & Blueberry Porridge (sachet), 10 x 36g, £2.50
Nut & Raisin Granola (sachet), 45g, £3.50
Steel-cut Pinhead Oats, 1kg, £2.75
Organic Traditional Oats, 1kg, £3
Overnight Oats With Apple & Seeds, 500g, £3.50
Collection Macadamia & Sour Cherry Granola, 400g, £5
No Added Sugar Grain Free Granola, 360g, £5
Honey & Mixed Nut Crunch, 500g, £2.75
Collection Raspberry & Fig Muesli, 400g, £5
Upgraded products
High Protein Peanut & Oat Granola, 400g, £3.50
Nut & Raisin Granola, 500g, £3.50
Organic Honey & Nut Granola, 500g, £5
Mixed Fruit Muesli, 750g, £2.50
No Added Sugar Fruit & Nut Muesli, 600g, £4
Traditional Porridge (sachet), 10 x 36g, £2.50
Golden Syrup Porridge Pot, 70g, £1
Mixed Berry & Apple Porridge Pot, 70g, £1
High Protein Chocolate Porridge Pot, 80g, £1.10
Traditional Oats Porridge Pot, 70g, £1.10
High Protein Chocolate Crunch, 500g, £2.75
Triple Chocolate Crunch, 500g, £2.75
Apple & Cinnamon Crunch, 500g, £2.75
Strawberry & Almond Crunch, 500g, £2.75
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