Easter Egg Taste Test 2026: 'Addictive' winner triumphs over £35 luxury chocolate egg

All 18 offerings were sampled side by side and assessed on their merits alone, then tasters scored them out of ten and left a concise note that captured first impressions.

While one of the eggs on the test nudged £35, the majority hovered around the £11 price mark, raising the question - does price reflect quality?

M&S Peanut Loaded Egg - £12
74/100

A guaranteed draw for peanut butter devotees, the M&S Peanut Loaded egg is one of two half-egg versions of the Big Daddy chocolate bar that went viral the moment they hit shelves.

Its popularity was evident in our tasting, too, securing a spot among the top contenders with a commanding score of 74/100.

Judges praised the "quality milk chocolate" and "good balance of nuts"; others relished the "very nice" peanut butter.

Naturally, several comparisons to classic chocolate bars surfaced, with one taster declaring it may even be "better than Snickers".

Some thought it echoed the flavour of Reese's Butter Cups as it nailed a perfect balance between peanut butter and chocolate. A small number of voters, however, argued that the egg's richness tipped towards excess.

M&S Outrageously Chocolatey Custard Cream Biscuity Egg - £20
72/100

A British staple for decades, the Custard Cream has long held a place in the hearts and kitchens of our nation. But when M&S advanced the classic in 2023 with its Outrageously Chocolate Custard Cream biscuit, there was no going back.

Building on this success, the Outrageously Chocolatey Custard Cream Biscuity Egg features a luxurious hollow milk chocolate shell, studded with crunchy biscuit pieces and filled with a decadent white chocolate and custard truffle.

One taster was quick to observe that it "tastes like the giant Kinder Egg (that's a compliment)", helping it secure an impressive score of 72/100.

Morrisons The Best Blonde Chocolate with Caramel, Pretzel & Honeycomb Egg - £10
55/100

Described as a caramel-flavoured white chocolate egg with pretzel pieces, honeycomb, crunchy caramel and sea salt, the reaction to this one was a mix of highs and lows.

Though there's no denying the egg delivers on all promised flavours, judges agreed that the experience was overly sweet.

Some said the interplay between sweet and salty hit the spot, but others argued that it overcomplicated the egg's flavour profile. One reviewer went as far as to label it "an egg with an identity crisis".

Morrisons The Best Milk Chocolate with Latte Crunch Easter Egg - £10
57/100

This milk chocolate egg, featuring butter cookies and instant coffee, scored a modest 57 out of 100, with one judge summing it up bluntly: "Don’t like coffee, don’t like the taste".

Opinions were highly divided. Some applauded the strong coffee notes, with one declaring it "moreish".

The majority of tasters, however, agreed that it's a treat reserved for coffee aficionados.

Asda Caramel, Pretzel, Honeycomb - £10
64/100

This extra-thick salted caramel Belgian chocolate egg, featuring sweet caramel, honeycomb and pretzel pieces, offered a layered experience.

While the pretzel pieces won favour among some of the tasters, others argued that the caramel dominated the honeycomb. A fair few wished for more saltiness or creaminess.

The verdict ultimately lies on personal preferences, as opinions shifted drastically from taster to taster.

For instance, one complained there was "too much crunch", while another delighted that they "like the crunch".

Asda Pistachio and Himalayan Salt - £10
45/100

Asda's Pistachio and Himalayan Salt premium egg consists of white chocolate, creamy pistachio paste and roasted pistachio pieces.

Decorated with a striking green drizzle, it's definitely pretty to look at, but judges said flavours fell short of expectations.

One reviewer noted: "Saltiness complements chocolate well, but was underwhelmed at pistachio", a sentiment reiterated in the comment: "Bog standard, not getting much pistachio". A third person observed that the egg was "trying to be too clever".

Co-Op Marbled Millionaire Chocolate Egg - £7
58/100

The box promises a white and dark chocolate marbled egg with clotted cream fudge and shortbread pieces, but two reviewers agreed it tasted rather "basic". Although overall reactions were mixed, leaning slightly towards the positive.

On tasting, the biscuit and fudge were easy to discern, with one reviewer praising the “good amount of fillings”. In the end, however, scores amounted to an average of 58 out of 100.

Co-Op Neapolitan Chocolate Egg - £739/100

The Co-Op Neapolitan chocolate egg features "wafer cone crumb, strawberry, freeze-dried pieces, and vanilla seeds", according to the supermarket, but judges thought these flavours were "discordant".

Flavours are odd, strawberry doesn’t work," one person commented, while another confirmed that the "aftertaste of freeze-dried strawberries" dominated all else.

But for those less devoted to chocolate, this egg won't break the bank at £7 - provided expectations are tempered.

Tesco Finest Double Layer Salted Pretzel Chocolate Egg - £14
64/100

This gold-lustre chocolate egg from Tesco has layers of Belgian milk chocolate, pretzel pieces and Belgian white chocolate.

The magic feature here is undoubtedly the sweet and salty contrast. One person suggested it may even deliver "more salt than a pretzel".

For those who caught the pretzel fragments, its crunch provides welcome texture. One taster exclaimed, "Easily my favourite - I’ll be buying one!"

Tesco Finest Double Layer Caramelised Biscuit Chocolate Egg - £14
71/100

Online, this egg is described as layers of Italian white chocolate, caramel sugar and caramelised biscuit spread and crumb. Unsurprisingly, the result is a dense composition of rich and stratified sweetness.

For some tasters, it tilted towards excess, with one writing it "tastes like a sugar cube".

A second judge confirmed that the overindulgence verges on "sickening".

Several comments referenced the classic Biscoff biscuits, with one stating "if you like Biscoff and very sweet chocolate, this is a real winner", helping to justify the impressive score of 71 out of 100.

Sainsbury's The Biscuit One XL Milk & White Chocolate Egg, Taste the Difference - £12
70/100

Appropriately named The Biscuit One, this egg is an assembly of biscuit pieces wedged in chocolate, with caramelised biscuit, cocoa cookie, and shortbread each contributing their own crunch.

For some, it delivered exactly as promised, as one judge wrote that it "does what it says on the tin!"

But other reactions described a more subdued creation with "not much to it" and "no impact in the slightest".

Alas, it settled at a respectable 70 out of 100, with its appeal lying in texture rather than flavour.

Sainsbury's The Dark One - £12
74/100

Marketed as the Dark One, Sainsbury's Belgian chocolate egg has a cocoa content of 55 per cent, delivering flavour that is neither too bitter nor intense.

This resonated with judges, who repeatedly noted its "good quality", with a few further describing it as "luxurious".

The "really yummy" creation ultimately secured second place in the taste test, achieving an overall score of 74 out of 100.

Lidl Deluxe Belgian Chocolate Croissant - £12.99
67/100

Lidl's Chocolate croissant is a caramelised white chocolate shell studded with biscuit, shortbread, cocoa nibs, finished with a milky drizzle. For many, the appeal was almost immediate.

"If you like Caramac, this is a winner!" one judge noted, pointing to its caramel-forward flavour. Others found it subtly compelling - one describing it as "addictive" while others praised its "great flavour and "nice consistency".

Two judges went further and awarded it a perfect 10 out of 10. In the end, it lands an overall 67 out of 100.

Lidl Deluxe Belgian Chocolate Doughnut - £12.99
75/100

Claiming the crown in our 2026 Taste Test winner is Lidl's Belgian Chocolate Doughnut Easter Egg.

A playful creation, it's crafted from Belgian chocolate shaped like a doughnut, topped with caramelised white chocolate and fudge sprinkles. It was noted for its almost everything - flavour, thickness and texture.

"Incredible chocolate taste and great thickness," one taster praised, with several others continuing in the same vein.

Aldi Belgian Truffle Filled Egg - £9.99
59/100

Wedged in this half egg is an assortment of chocolate truffles offering an array of colours and textures, some of which were celebrated.

Some appreciated the novelty of the chocolate creation, labelling it an “interesting concept”. But the egg generally performed on the taste front.

“Weird mix of flavours”, one person wrote, while another noted a “strange blend of flavours,” adding that “it feels like a pick and mix”.

Some additional reviews were strongly negative.

Waitrose Chocolate Full Egg - £8.50
62/10

The Waitrose Chocolate Full egg is a "popping candy egg decorated with milk chocolate micro eggs in a coloured sugar shell".

While some critics noted that the "popping is fun," they argued that "you can barely taste the chocolate" as a result. But it still landed a respectable 62 out of 100.

Waitrose Loaded Caramel Egg - £8.50
51/100

Positioned as a fun Easter chocolate creation, this Waitrose egg is a milk chocolate and caramel base, coated with crisp cereal balls.

One reviewer put it simply: "A little caramelly - balls were a nice addition, but it wasn't a standout". Ultimately, the egg landed a total score of 51 out of 100.

Hotel Chocolat: Everything Extra-Thick Easter Egg - £34.95

63/100

At almost £35, Hotel Chocolat’s Everything Extra‑Thick Easter Egg is an ambitious mix of praline, milk and dark chocolate, accompanied by an assortment of flavour‑packed truffles.

One voter found the egg itself underwhelming, even though it undeniably lives up to its "extra thick" claim. While some agreed it was "decadent and rich", its appeal remained selective.

By contrast, the truffles prove significantly more popular, scoring an impressive 10 out of 10 on three occasions. Judges agreed that they struck the perfect balance of "bitter, sweet and creamy".

But its final score of 63 out of 100 is a reminder that luxury does not always equate to universal acclaim.