Asda shoppers can now grab breakfast, lunch, or a quick snack for just £3.74 as the supermarket launches its first-ever fixed price meal deal today.
The new offer doesn't require any loyalty card – you simply select your options and pay the set price.
The deal, which offers a main, snack, and drink, works out as the cheapest non-membership meal deal available right now.
Customers can pick from 132 different mains, 336 snacks, and 222 drinks. Whether you fancy an Asda Chicken and Bacon Sandwich or prefer branded options like Doritos Tangy Cheese crisps, everything in the "to go" section is included.
Popular drinks like Coca Cola Zero are part of the selection, and there are healthier options too – think apple slices with toffee dip for your snack selection.
Rolling out across all Asda locations, including Asda Express stores, the supermarket promises "on-the-go savings for the best convenience".
Providing substantial price reductions, Asda has confirmed shoppers can save up to half the price compared to buying the same items separately.
At £3.74, it's also 12 per cent less than what you'd pay for Tesco's meal deal without a Clubcard – £4.25.
Shoppers can pick from 132 different mains, 336 snacks, and 222 drinks
|ASDA
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The meal deal will be available at all Asda locations, including Asda Express stores
|ASDA
This new deal replaces the supermarket's previous three-for-two promotion at its Food to Go counters.
Forecast to sell more than 700,000 meal deals in the first week, Asda has positioned the offering as a must-have for foodies on a budget.
The current bestseller at Asda's Food to Go counters is the classic Cheese & Onion Sandwich (£1.42), which already sells more than 50,000 units weekly.
With such a low price point, wide range of options, and no membership requirements, it's clear that Asda wants to make its meal deal as accessible as possible.
Commenting on the launch, Amy Wotherspoon, buyer of Food to Go at Asda, said: "At Asda, we believe great value should be available to everyone.
"That's why we're launching the new £3.74 meal deal that is completely open to all customers – with no app or membership required, and a big range of products to choose from so there's something for everyone."
In other exciting Asda news, the supermarket recently showcased its 2025 Christmas food range for the first time.
The range, which boasts more than 500 Christmas foods, has been described as both "magical" and "affordable".
It promises traditional turkey, trimmings, and tipples, as well as modern twists on Christmas classics.
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