British shoppers can start planning their festive feasts as Asda rolls out more than 500 Christmas foods, marking the supermarket's 60th anniversary with a celebration of nostalgic flavours and modern twists.
The retailer has gone all-in on bringing back classic trends while introducing exciting new options for every festive occasion.
From the build-up to Christmas through to Boxing Day, Asda promises there's "something for every occasion" in this massive range.
With over three months until the festive period, Britons have plenty of time to discover what's in store.
Selected items are already hitting shelves and appearing online, allowing eager shoppers to get a head start on their holiday planning.
For the first time, Asda has developed a range of breakfast items, "perfect for a Friendsmas Brunch or to keep the family fuelled on Christmas morning".
A standout among the breakfast staples is the Exceptional Hot Maple Pigs in Blankets, comprising British pork mixed with hot maple syrup and red jalapeños, wrapped in oak-smoked bacon.
Grazing continues to dominate British party tables, with antipasti platters and olives seeing massive popularity last Christmas.
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Asda's breakfast items will 'keep the family fuelled on Christmas morning'
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Asda has responded with a Festive Fondue Kit that brings Alpine vibes straight to your living room, complete with Milano salami, chorizo, gherkins, marinated tomatoes, and various breadsticks for dipping into melted vintage cheddar.
As for sweet treats, this year's "fun character" is the classic Gingerbread man, appearing in over 30 products throughout the store.
Shoppers can snap up frozen Belgian chocolate mousses shaped like the festive characters, filled with toffee sauce and honeycomb.
What's more, gingerbread-frosted doughnuts topped with cute decorations, cola-flavoured gummies, and traditional gingerbread houses.
The Turkey with all the Trimmings Box makes 'the perfect stress-free Christmas dinner'
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For those wanting to skip the kitchen hassle entirely, the retailer has provided a game-changing option.
Asda's Turkey with all the Trimmings Box includes slow-cooked turkey, pork and sage stuffing topped with bacon, roast potatoes, honey-glazed parsnips and carrots, buttered sprouts, red cabbage, pigs in blankets and gravy – everything you need for a proper Christmas dinner.
Pre-prepared and ready in less than two hours, it makes "the perfect stress-free Christmas dinner".
The main course selection also features the showstopping Slow Cured Rack of Pork with Truffle Butter and Parmesan Crumb.
Celebrators can propose a toast with the new Pistachio & Milk Chocolate Flavour Cream Liqueur, the supermarket's nod to the pistachio trend "taking the world by storm".
"Rich and smooth, this is bound to add a touch of decadence to any occasion," the supermarket promised.
Senior director for new product development at Asda, Linsay Taylor, said: "Christmas is without a doubt the most magical time of year, but we understand it can also feel overwhelming.
"This year, we've developed a range of festive favourites we know our customers will love for all occasions, along with solution-based innovation for a smooth and seamless day.
“This Christmas, our mission has been laser-focused on providing great quality products, but most importantly, at the best possible price, making Christmas magical and affordable for all!"