Just weeks after an Aldi champagne was crowned "best in the world", the supermarket has announced a new alcoholic offering set to tantalise tastebuds.
Aldi has unveiled its first sparkling orange wine, priced at £9.99 for a 75cl bottle, making the trendy tipple accessible to budget-conscious consumers.
The Specially Selected Chassaux et Fils Sparkling Orange Wine brings an upmarket wine bar staple to supermarket shelves.
Previously, orange wine enthusiasts might expect to pay £8-10 for a single glass in "chic" wine bars.
However, the latest offering allows for premium wine to be enjoyed without the hefty price tag to match.
The launch follows growing demand for orange wines, which have evolved from a "niche interest" into a "cultural phenomenon".
Social media has played a significant role in driving interest, particularly amongst younger consumers and wine aficionados seeking "unique" flavour profiles.
The sparkling orange wine offers what Aldi calls "a bright and zippy expression" with an aromatic profile.
Aldi's Specially Selected Chassaux et Fils Sparkling Orange Wine is priced at £9.99
Aldi
The supermarket noted that "the nose lifts with notes of apricot and subtle floral tones, while the palate follows with a gentle tannic grip adding texture and intrigue".
The wine delivers a "lingering impression" of zesty orange marmalade and mineral notes.
For those in search of the perfect garden party beverage, Aldi suggests shoppers look no further.
Positioning the wine as perfect for "golden hour catch-ups in the garden", the retailer aims to target consumers seeking sophisticated yet affordable options for social occasions.
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An Aldi champagne was recently crowned 'best in the world'
AldiAldi suggested that the sparkling orange wine pairs particularly well with charcuterie boards, making it ideal for outdoor entertaining.
The new sparkling variant is now available in Aldi stores across the country.
The supermarket's move into orange wine follows the success of its Specially Selected Rosorange Rosé, also priced at £9.99.
The hybrid wine proved a hit with customers last year, with nearly 5,000 bottles sold in the first week.
Sales of the Rosorange tripled by the second week, demonstrating strong consumer appetite for innovative wine styles at accessible prices.
The launch of Aldi's first-ever Sparkling Orange Wine comes just days after the supermarket announced that an exclusive "premium" summer drink will hit shelves.
Landing in stores on June 26, the Bowler & Brolly x London Cru Pétillant Naturel will be priced at £12.99.
There's a slight catch for those who want to snap up the beverage, though, with the supermarket imposing a strict one bottle per person limit.
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