Britons tired of gruelling gym sessions and living on lettuce leaves have been presented with a much friendlier approach to shifting those pounds.
A weight loss coach named Kelly Story has been singing the praises of "calorie banking", a flexible strategy that lets you enjoy life while still losing fat.
Rather than forcing yourself to eat the same number of calories every single day, the method lets you shuffle your weekly allowance around to suit your social calendar.
This could be helpful for anyone who's ever felt trapped by traditional diets that make you miss out on weekend dinners or birthday celebrations.
Calorie banking helps people stay consistent
|TIKTOK / @KELLYBSTORY / GETTY
Kelly described it as "one of the most underrated fat loss strategies around", noting that the maths behind it is surprisingly simple.
If someone's daily calorie target for weight loss is 1,535, that adds up to 10,745 calories across the whole week, she explained.
Instead of rigidly sticking to 1,535 every single day, you can distribute those 10,745 calories however works best for your lifestyle.
"You're going to lose the same amount of fat if you eat 1,535 every day, or if you take 10,745 calories and spread them equally across seven days of the week," Kelly pointed out.
It's about looking at the bigger picture - your weekly total matters more than hitting an exact number each day.
This flexibility means you can plan ahead for nights out or special meals without derailing your progress.
Many people find that five days of lower calories followed by two higher days - typically weekends - works perfectly for their routine.
Kelly emphasised that you can adjust the pattern based on your own lifestyle, whether that's saving calories for midweek events or planning around your exercise schedule.
"It allows dieters to dictate where they want to spend their calorie budget," she explained.
LATEST DEVELOPMENTS
The strategy has been praised by many users across TikTok for acknowledging real-life circumstances like weddings, social events, and those favourite foods you can't resist.
Another TikTok fitness influencer who's become a huge fan of this approach is Brooklynn Basurto, who managed to drop an impressive 60 pounds using calorie banking.
Some TikTok users have achieved dramatic results in a short space of time with calorie banking
|GETTY
In a video titled "My secret to losing 60lb", Brooklynn called it "the smartest thing" she could have done to achieve such dramatic results in a relatively short time.
What she loved most was being able to "enjoy the foods that she loved and going out with friends while still maintaining weight loss" - proving you don't have to become a hermit to see the scales move.
Her success story shows that sustainable weight loss isn't about perfection or following trendy diets - it's about finding a system that fits your actual life.
Our Standards: The GB News Editorial Charter