Richard Hammond and his daughter Izzy have sparked "nepotism" calls from disgruntled Sunday Brunch viewers.
The father and daughter duo appeared on the Channel 4 weekend staple to discuss their new podcast venture.
Who We Are Now was launched by the Hammonds on February 27 and sees the two discuss men's mental health following the Top Gear star's recovery from a serious head injury he sustained during filming the BBC show.
James May is billed to appear on a future podcast instalment while the first few episodes saw the father and daughter speak to the likes of Alex George, Mark Blundell and Dr Jim Álvarez.
To promote the podcast, the duo joined Tim Lovejoy and Simon Rimmer and delved into why they decided to join forces, especially given Izzy has spent much of her life out of the limelight.
But soon after they appeared, some Channel 4 viewers accused Hammond of "nepotism", including one X user who fumed: "Oh god another sodding NEPO!
Izzy Hammond appeared alongside her dad on Channel 4's Sunday Brunch
CHANNEL 4
"Celebrities please keep your kids to yourselves. Feel sorry for all the non celebrity offspring trying to get a break in TV and film. #SundayBrunch."
A second hit out: "No one in the world wants to hear a pointless podcast by Richard Hammond and his daughter #SundayBrunch."
While a third argued: "Yet more nepotism at work. Roman Kemp, Tilly Ramsay, Barney Walsh, Izzy Hammond. Just need Alison Hammond's son in order to get Nepotism FC 5 a side #sundaybrunch."
The theme of nepotism within TV has been a hot topic in recent months, with Bradley Walsh's son Barney dividing viewers with his presenting debut on BBC's Gladiators and Martin Kemp's son Roman Kemp co-hosting this past weekend's BRIT Awards.
The Hammonds had already faced cruel accusations of nepotism from some social media users when they first unveiled their joint podcast.
Replying to the announcement on Instagram, one follower fumed: "Is that his daughter? Another nepo baby riding on her dad’s (and her dad’s friends) fame. Please, spare us…"
But despite the grumbles, several of the Hammonds' fans have jumped to their defence, with many praising the 22-year-old's conduct in front of the camera and behind the microphone.
"Such a funny show today. Great guests. A laugh from start to finish. X," one Instagram user penned in reaction to Sunday's episode on the show's account while another echoed: "Great guests this week," followed by applause emojis.
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Izzy Hammond and dad Richard Hammond spoke to Tim Lovejoy and Simon Rimmer
CHANNEL 4
And others hit back at the furore on the podcast's initial social media post back in February as one follower commented: "Izzy is an emerging talent and great fun - if slightly bonkers, but that’s where the joy is! Looking forward to following your journey."
The pair's new podcast releases a new episode every Tuesday.
In the opening few episodes, the father and daughter pairing discussed several matters surrounding gender, mental health and equality - although the Grand Tour star admitted he feared being "cancelled" for one particular story he told.
He'll be back on screens for the final special in the Grand Tour franchise alongside May and Jeremy Clarkson later this year.