David Haye has sparked fresh fury among ITV I'm A Celebrity… South Africa viewers, with fans now demanding action over his behaviour in camp.
The backlash comes after the boxer threatened to intercept food destined for the rival Rhino team following another Bushtucker Trial defeat.
The 45-year-old, whose Lion team went without dinner for a second consecutive evening, warned he would carry out what he described as a “scumbag move” to seize the victors’ meal.
His comments quickly ignited anger among viewers, with many calling for him to be removed from the show.
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David Haye has sparked fresh fury among ITV I'm A Celebrity… South Africa viewers
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“For you to get your goodies tonight, you're gonna have to go across Lion airspace,” Mr Haye told Rhino team member Adam Thomas.
“Technically anything within this vicinity going up from the barriers belongs to us.”
When Mr Thomas questioned whether he intended to grab the food, Haye responded: “I'm not snatching the bag, I'm just taking what belongs to us.”
Wednesday’s episode showed the boxer using a throne to propel himself towards the fence in his attempted food heist.
Mr Hay's comments quickly ignited anger among viewers
|ITV
Viewers swiftly condemned Mr Haye's behaviour across social media platforms, with calls mounting for ITV to take action.
“David Haye can be the first to go,” wrote one furious viewer on X, while another declared: “David Haye stealing the other team's food, oh he IS a sore loser.”
A third fan posted: “Let me tell you now if David Haye even threatened to steal my hard-earned food, I would burn that camp to the ground.”
The growing backlash has intensified pressure on producers as criticism of Mr Haye’s conduct continues to build.
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The 45-year-old warned he would carry out a 'scumbag move' to seize the victors’ meal
|ITV
His own teammates attempted to dissuade him from the plan.
Olympic champion Sir Mo Farah urged: “Damn, brother. No, I think we should just let them have it... technically, they did win it.”
Coronation Street actor Craig Charles, overhearing from the Rhino camp, challenged: “You're not really going to steal the bag, are you? You can't steal the bag off our girls who just won the challenge!”
The latest row comes just days after Mr Haye sparked outrage over controversial comments about women during Monday’s broadcast.
The boxer outlined what he described as “ugly duckling syndrome”, leaving campmates visibly uncomfortable.
Discussing his girlfriend Sian Osborne, Mr Haye claimed: “She's got the personality of a proper ugly bird.”
He went on to say: “Most ugly girls realise they're not pretty enough… they've got to have a personality to banter and tell jokes to overlook that they're not aesthetically amazing straight away.”
Mr Haye continued his remarks by suggesting attractive women “don't have to have a personality, because most super pretty girls are just idiots”, while those he deemed less attractive “got to work a bit harder, be more personable”.
David Haye
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Fellow campmate Scarlett Moffatt interjected during his remarks, telling him: “You can't say that!”
The comments have since drawn widespread criticism, with some viewers questioning ITV’s decision to air the footage.
Critics noted the All-Star series is pre-recorded, arguing the scenes were included despite clear concerns.
One commentator suggested editors made “a premeditated choice” to broadcast the remarks, effectively giving a platform to views likened to “manosphere” rhetoric.
Others raised concerns about younger viewers being exposed to such attitudes, given Mr Haye’s public profile.
Observers also questioned whether a non-celebrity contestant would have been treated differently, suggesting the campmate may be benefiting from double standards.