Bullseye legend dies at 91 as family confirm news with sad post: 'Leaves a wonderful legacy'

Olivia Gantzer

By Olivia Gantzer


Published: 25/11/2025

- 10:35

Updated: 25/11/2025

- 11:39

The writer's daughter shared the news on social media

The creator of Bullseye, Andrew Wood, has died at 91.

The writer's daughter shared the news about her father, who created the iconic ITV game show, which first aired in 1981.


Mr Wood developed the programme alongside comedian Norman Vaughan in 1980, establishing what would become one of ITV's most recognisable formats.

The show, which became a TV fan-favourite, aired on ITV for 15 years.

Andrew Wood

Laura Wood, Andrew's daughter, wrote a poignant tribute to her dad on LinkedIn

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LinkedIn

It was initially headed up by TV star Jim Bowen, before being revived under the stewardship of cricket legend Freddie Flintoff.

Mr Wood's daughter, Laura, announced over the weekend that her father had passed away.

She wrote on LinkedIn: "On Sunday morning, my Mum and I said a goodbye that we always knew was coming, but so desperately never wanted to.

“Most people will know him as the man (the legend!) who created Bullseye. I simply know him as Dad.

ITV Bullseye contestants

A new series kicked off earlier this month

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ITV

“I’m struggling to find the words to fully describe this immense loss, but I was so incredibly proud to be his daughter. A pride that now sits alongside grief.

“Dad led a life that quite frankly many can only dream of, from working with Don Arden, the Godfather of Rock, to cutting F1 drivers’ hair, owning the first record shop in Kingston-upon-Thames, to creating Bullseye, and so much more in between.

“The man I knew, although a little calmer in lifestyle, was never anything but driven, passionate and relentless in his vision. He knew with Bullseye that he had a hit on his hands, and my goodness, he was right.

"I’m struggling to find the words to fully describe this immense loss, but I was so incredibly proud to be his daughter. A pride that now sits alongside grief."

"The man I knew, although a little calmer in lifestyle, was never anything but driven, passionate and relentless in his vision. He knew with Bullseye that he had a hit on his hands, and my goodness, he was right."

Bullseye

Bullseye launched on ITV in the 1980s

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ITV

"He taught me that you have to believe in yourself, your goals and your dreams, because if you don’t, no one else will.

“He leaves behind the most wonderful legacy with Bullseye, and I can only hope I can continue to make him proud by carrying his creation forward."

Bullseye quickly established itself as essential viewing during its original run from 1981 to 1996, with Jim Bowen serving as host across thirteen series.

The programme's enduring appeal led to its revival last year, when ITV commissioned a Christmas special featuring cricketer Andrew Flintoff as presenter.

The modern iteration retained classic elements including the tankard and bendy rubber "Bully" mascot that became synonymous with the show.

Mr Wood had ambitious plans for the brand, seeking trademark protection for products ranging from aftershave and jewellery to clothing and confectionery.

The television community has responded with an outpouring of tributes, with many describing Mr Wood as a "wonderful person" and "great man" who left an indelible mark on the industry.