I'm A Celebrity... Get Me Out Of Here! is well into its current series, with the popular show having returned for its 25th edition on November 16.
However, viewers have started to notice a major change to a crucial part of the show, with reactions seeing many complaining that this year's Bush Tucker Trials are all the same, prompting lots of fans to plead for the return of the more physical challenges the show used to air.
On Monday evening, rapper Aitch's trial prompted further complaints, with X awash with criticism and fans admitting they are "losing interest".
The 25-year-old was voted to take part in Night Night, Sleep Tight, which saw him lying on a bed and being instructed to close his eyes before creepy critters joined him.
I'm A Celebrity: Aitch took part in Monday's trial
|ITV
He was tasked with completing several challenges in the spooky-themed bedroom in order to win stars for the camp.
His Bush Tucker Trial followed many similar trials throughout the series, which have largely seen the celebrities having to untie knots to get to stars while spiders and other insects surround them.
Viewers noted that previous series have seen elaborate physical challenges which take place in the jungle's treetops and see famous faces racing against time to get to the stars from a frightening height.
One X user penned: "Tonight's #ImACeleb is absolutely boring. The trials are too easy, there's no drama, and the camp is full of too many nobodies like Aitch and 'Angry Ginge' like wtf kinda name is that, bloke's got no personality beyond shouting Manchester. ITV need a urgent rethink for next year."
I'm A Celebrity: Fans have issued a demand over the Bush Tucker Trials
|ITV
"I've lost all interest in #ImACeleb this year. 5 per cent trials, 95 per cent people who I don't care about talk absolute b******s. Rubbish!" a second echoed.
Another asked: "Is it me or do the trials seem to be lacking a bit this year? Like they seem cheep and they are re-using the same ideas just dressed up a bit different. #ImACeleb."
A fourth shared: "I'm loving @imacelebrity but I feel like so far they've eaten really well and had so many treats already, plus where are all the height trials and physical trials? Kind of feel like it's not as hard in there as it used to be years ago, or is it just me? #ImACeleb."
"The trials are the same and boring, no shock value and repetitive. Thing of something different. It’s still entertaining but predictable #ImACeleb," someone else commented.
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Another demanded: "Bring back the more creative trials and give them a challenge. This year's all feel the same but with a different theme. No more knots! #ImACeleb."
"Genuinely wonder if they have a lower budget this season??? Trials are all sameish and the episodes are shorter #ImACeleb," a different fan added.
One more agreed: "They're so simple!!! What do you mean the trials this year have involved carrying toads with your hands and today's trial is literally just laying in bed untying knots with the usual stuff on you for most of it. There’s nothing physically demanding or challenging about them anymore #ImACeleb." (sic)
ITV has undergone budget cuts this recently, and it was announced earlier this year some of its shows would be impacted.
I'm A Celebrity: Viewers have admitted they are 'losing interest' over the 'repetitive' trials
|ITV
Daytime programmes Lorraine and Loose Women will be sliced to shorter and fewer instalments as of next year.
It was confirmed that Loose Women would run for only 30 weeks from 2026.
It hasn't been confirmed whether or not presenters' jobs are at risk, but ITV stalwart Dr Hilary Jones has announced he will be leaving the channel.
However, speaking last month, Loose Women star Coleen Nolan stated there had been "no mention" of any of the panel leaving."no mention" of any of the panel leaving.
Chatting to Bella Magazine, she confirmed: "No, [the producers] have just got to work it out, because we'll only be on air for 30 weeks. But there's no mention of anyone going."