TUI has announced a new partnership with independent coffee brand Paddy & Scott's to offer its coffee on all flights.
The collaboration aims to enhance the coffee experience for TUI's 12 million UK and Ireland customers who travel to 85 destinations worldwide.
Paddy & Scott's has created a special blend called "Adventure Coffee" specifically for the airline.
TUI operates from 20 UK airports, serving travellers across the globe. The new coffee is designed to elevate the in-flight experience while supporting sustainable initiatives.
The new coffee is available on TUI flights now
Paddy & Scott's
The new "Adventure Coffee" blend caters to all preferences, whether passengers enjoy a frothy cappuccino, a straightforward americano, or a decaffeinated option.
The partnership between TUI and Paddy & Scott's goes beyond serving premium coffee, as it also champions sustainability and ethical sourcing.
CEO and owner of Paddy & Scott's Jon Reed said: "It's an absolute privilege that one of the finest travel companies in the world wants to team up with Paddy & Scott's to make a real difference in coffee-growing regions around the world.
"We've all been on flights, craving that caffeine boost that just isn't there. Being approached by TUI to create a completely new coffee offering for their in-flight experience is just fantastic.
"Together, we've created Adventure Fuel. Not only is it going to taste amazing, but it's also going to do tremendous things."
Through this partnership, TUI passengers will actively contribute to sustainable efforts and meaningful change.
Paddy & Scott's funds school meals for children and provides dignity packs for young women.
Jon added: "Imagine a cappuccino that challenges whether things can be done just a little bit better.
"We're not saying that drinking better coffee will solve all the world's problems, but it can be a kickstarter for millions of people around the globe."
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PABritish Airways has also announced a new partnership with award-winning British tea producer Birchall.
The airline serves nearly 40 million cups of tea on board every year, making the selection of a new tea provider a significant decision.
Birchall was chosen after rigorous blind taste testing, with its British roots and sustainability credentials also playing a role in the decision.
The family-owned brand will provide a carefully curated range of high-quality tea options to customers both in the air and on the ground.
