Britons typically head abroad in search of better weather, with new survey data showing 51 per cent of adults choose overseas destinations for their holidays.
However, the recent heatwave that saw temperatures soar to 33.2°C on June 21 has sparked a dramatic shift in holiday preferences. In light of this, experts have found the top trending UK spot to visit this year.
Parts of the UK exceeded temperatures in popular European destinations during the peak of the heatwave. Interest in "second UK heatwave weather forecast" has surged by 1,000 per cent over the past week as Britons anticipate the return of warmer conditions.
Travel experts at Parkdean Resorts found huge changes in booking patterns, with domestic destinations experiencing unprecedented demand as temperatures are predicted to climb again in the coming weeks.
Scotland emerged as the most sought-after UK destination
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Scotland was named as the most sought-after UK destination, with 138,000 searches for "Scotland holidays" in the past month and a 37 per cent increase over the quarter. East Sussex had the most dramatic surge at 96 per cent, whilst Cornwall attracted 145,000 searches with a 27 per cent quarterly rise.
The top 10 trending UK holiday locations
- Scotland - 61.2
- East Sussex - 61.1
- Cornwall - 56.9
- Devon - 50.5
- Wales - 48.0
- Kent - 47.6
- Lancashire - 38.3
- Norfolk - 34.7
- Isle of Wight - 30.9
- Lincolnshire - 30.9
Scotland
The experts said: "Scotland's mix of dramatic coastline and tranquil countryside makes it an ideal summer staycation spot."
The country offers eight holiday parks spanning both coastal and countryside locations. Visitors can explore serene beaches, nature trails and stunning landscapes that showcase Scotland's natural beauty.
East Sussex
The five-mile stretch of sandy beach provides an escape from busy city life, which can become overwhelming during heatwaves. Its proximity to London makes it particularly attractive for quick getaways.
The holiday pros added: "Just one hour away from the centre of London, Camber Sands is the only sandy beach in East Sussex."
Cornwall
Kynance Cove exemplifies this comparison with its striking turquoise waters and dramatic cliffs, offering a stunning UK alternative to overseas beach destinations. The experts said: ""With its crystal-clear waters and golden sands, Cornwall's coastline is often likened to the Caribbean."
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Cornwall ranked highly on the list
GETTYJuly 2025 is set to deliver exceptional weather conditions, with average temperatures predicted to reach 24.07°C throughout the month.
Nearly half of July's days are expected to exceed 24°C, with the mercury climbing to a peak of 28.17°C on July 18.
The warmest period will span from July 17 to 20, with temperatures consistently above 26°C. Other notable dates include July 23 at 26.77°C and July 31 at 26.42°C.
These predictions place UK destinations on par with traditional Mediterranean holiday spots, offering British holidaymakers the opportunity to enjoy summer warmth without travelling abroad. The forecast suggests ideal conditions for beach visits, outdoor activities and exploring the countryside throughout the month.
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