'Cannot recommend enough!' How to avoid crowds and save money on your summer holiday

Co-founder and board chair at TourAxis Jakes Maritz said avoiding peak periods - like the summer months and British school holidays - is worth considering if you want to avoid masses of tourists, and more expensive prices.

He said: "This is one tip we cannot recommend enough. Summer is great, but shoulder season is where the magic happens. Enjoy milder temperatures, fewer crowds and unbeatable discounts on flights, accommodations and activities.

"For example, Athens’ Acropolis costs €30 (£25) to visit in summer but is cheaper in winter. Sun-soaked spots like the Greek Islands and Portugal still shine in the off-season, minus the heat and hassle."

If shifting the time when you travel isn't possible, changing the destination could be another way to save. Visit lesser-known areas in your holiday country of choice.

Jakes continued: "There’s no denying the timeless allure of cities like Paris, Venice and Barcelona. However, Europe’s charm doesn’t end there.

"Beyond the tourist hotspots lies a world of lesser-known gems just waiting to be explored. Think vibrant energy, rich history, and fewer crowds."

So, where should you go instead? The travel pro suggested alternative destinations to consider this year. He told GB News: "Discover the cool summer vibes of Riga, Vilnius, Tallinn, and Helsinki.

Trade Venice for enchanting Ljubljana, skip the pricey Greek Islands for captivating North Macedonia, or swap the bustling French Riviera for the stunning, unspoiled shores of Albania’s Riviera."

If you are going to visit one of the more popular holiday spots, do your research ahead of time. There may be hidden treasures worth visiting, which could be much less busy than the main tourist spots.

Jakes explained: "Even the busiest cities usually have a few unsung spots which locals love but tourists rarely frequent.

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"Of course, you can’t go to Paris without seeing the Eiffel Tower or Rome without tossing a coin into the Trevi Fountain.

"However, be sure to also take some time to explore the scenic Canal Saint-Martin in Paris and the enchanting Trastevere neighbourhood in Rome. This way, you‘ll get to tick off those bucket-list sights but also get a taste of authentic local life."

If looking to avoid the crowds with a holiday closer to home, the best "off-the-beaten-track" destination in England has been shared. A total of 15 spots were recommended in new research.