British holidaymakers looking for an affordable getaway can save when travelling to their favourite destinations, as new research shows where prices have dropped.
The steepest reductions come on flights to Cologne, where prices have plummeted by 44 per cent, whilst journeys to Goa are now 34 per cent more affordable.
This is according to Skyscanner's 2026 Travel Trends Report, released today, which found the destinations that have seen prices drop the most.
The savings extend across diverse destinations, from Portugal's sun-soaked Madeira with its 26 per cent reduction to Lithuania's cultural hub Kaunas, where fares have fallen by 31 per cent.
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Cologne in Germany has seen the biggest drop in prices
|SKYSCANNER
Two key factors are driving these welcome price cuts, according to travel industry experts. Budget airlines are expanding their presence on popular routes, creating fiercer competition that benefits passengers.
Additionally, airlines are launching fresh routes and bringing back suspended services. The restoration of direct flights between Heathrow and Ottawa exemplifies this trend.
These resumed connections make it simpler and more affordable for Britons to experience Canada's vibrant capital, particularly appealing for those seeking to escape grey British weather for crisp Canadian landscapes.
Travel experts noted that fare fluctuations follow market patterns. Passengers who book during quieter periods or mid-week often secure the best deals.
Germany's carnival city Cologne tops the savings list, offering travellers a blend of Gothic architecture and modern cultural attractions. February visitors can experience the city's renowned Carnival celebrations, often compared to Mardi Gras festivities.
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- Cologne, Germany – 44% cheaper
- Goa, India – 34% cheaper
- Kaunas, Lithuania – 31% cheaper
- Bergen, Norway – 27% cheaper
- Madeira, Portugal – 26% cheaper
- Santiago de Compostela, Spain – 25% cheaper
- Tbilisi, Georgia – 21% cheaper
- Ottawa, Canada – 20% cheaper
- Murcia, Spain – 20% cheaper
- Phnom Penh, Cambodia – 20% cheaper
India's Goa follows Germany, where relaxed beach culture and vibrant nightlife await British tourists. The destination becomes particularly attractive during March when the Holi festival brings explosions of colour to the already lively atmosphere.
| SKYSCANNER
Madeira is due to see highs of 19C in the coming days | GETTY
Madeira also offers a bargain, promising consistent warm weather and stunning ocean vistas from its wine terraces. The Portuguese island reaches peak beauty during May's Flower Festival, when blooms transform the landscape into a riot of colours.
Lithuania's artistic Kaunas attracts visitors with its street art scene and contemporary cafés, whilst Norway's Bergen offers fjord cruises and mountain scenery. Spain provides two distinct experiences: Santiago de Compostela appeals to those seeking tranquil squares and pilgrim routes, while Murcia promises authentic tapas away from tourist crowds.
Georgia's Tbilisi has emerged as Europe's latest trendy destination, featuring sulphur baths and wine bars. Cambodia's Phnom Penh combines royal heritage with bustling street food markets. Smart travellers can maximise these savings by booking early or choosing midweek flights, as demand patterns directly influence pricing across all these destinations.
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