Britons can book a sunny package holiday for less than the price of a night out - deals from £119

Fresh data from icelolly.com shows that package holidays abroad have become so affordable that they now undercut the cost of everyday activities back home.

With the average pint approaching £7 in some parts of the country, a casual evening out can easily exceed the cost of a short continental getaway.

Top swaps

• A £123 family day out at the zoo for a five-night holiday to Malta from £119pp
• A £150 meal with friends for a four-star European city break to Berlin from £149pp
• A £172 one-way train ticket from London to Manchester for a five-night holiday to Marbella from £169pp
• A £210 pair of Premier League football tickets (with a couple of pies) for a four-star break in Rome from £139pp
• A £480 family theatre trip for a five-night stay in Antalya from £167pp*

This shift in spending priorities appears to be reshaping Britons' behaviour. Searches for affordable holidays during January have surged by 78 per cent compared with the same period last year, suggesting that cost-conscious Britons are increasingly looking at travel as a sensible alternative to pricey pastimes at home.

Tunisia, Morocco, Turkey and Egypt rank among the most-searched destinations this winter.

Chief marketing officer at icelolly.com, Steve Seddon, said: "People often think of travel as a luxury, but everyday life has become increasingly expensive, from food and transport to entertainment and family activities.

"What we're seeing is that a short trip abroad can now cost less than staying at home and carrying on as normal. So this winter, instead of just raising a glass, why not raise your boarding pass - and your eyebrows at how cheap it is?"

For more travel deals, holidaymakers have just days left to get up to £350 off family trips to Spain, Turkey and more destinations.

Or, claim up to £600 off holidays from Caribbean cruises to beach breaks. Britons can also take advantage of free child places on their next getaway.