A charming and historical country in Europe has been named the travel destination to watch in 2026

This is according to fresh data from Airalo, the global eSIM provider, which has crowned the Czech Republic as the essential travel destination for 2026 following an extraordinary 541 per cent surge in British visitors.

The central European nation has traditionally drawn tourists for cheap city breaks and Prague's famous stag weekends. It is also loved for its appearances as a backdrop in Hollywood productions.

However, these latest figures suggest a change in how Britons view the country. Travellers are increasingly drawn to the Czech Republic's picturesque countryside and rich historical heritage rather than its nightlife scene.

The dramatic rise suggests UK holidaymakers are looking for more than just the capital's well-worn party circuit.

Overall, the 2026 rankings show a big change in British travel preferences, with adventure-focused destinations overtaking traditional relaxation spots.

Lebanon recorded a remarkable 290 per cent increase in visitors, with cities like Beirut and Tripoli waiting to be explored. The country's dramatic scenery and distinctive culture are also worth discovering.

Destinations to watch in 2026

1. Czech Republic (+541%)
2. Lebanon (+290%)
3. Laos (+202%)
4. Tunisia (+178%)
5. South Korea (+176%)
6. Egypt (+117%)
7. Vietnam (+113%)
8. Morocco (+107%)
9. Cambodia (+106%)
10. Japan (+65%)

In third place, Laos has captured British attention, with visitor numbers climbing by more than 202 per cent. The Southeast Asian nation offers travellers the Mekong River, thriving coffee culture, affordable prices, and verdant jungle landscapes.

All of these factors are making it more and more attractive to UK tourists after off-the-beaten-path experiences. North African and Asian destinations feature strongly on the list, so there really is a growing interest in regions that offer cultural immersion as well as pleasant weather.

South Korea's 176 per cent visitor increase reflects the growing influence of K-pop and Korean fashion on British culture, with a recent Golden-themed film release on streaming platforms boosting interest even further.

Vietnam and Cambodia are expected to boom during the first quarter of 2026, when their warm climates offer an attractive escape from British winter conditions.

Tunisia has emerged as a compelling alternative to established North African favourites Egypt and Morocco, offering comparable weather with a unique character that appeals to travellers seeking less crowded destinations.