Virgin Media price rise confirmed: How much will YOU have to pay for broadband each month?

With the increase in price, Virgin Media has added a few extras at no cost, including a subscription to Netflix Standard with Ads, worth £5.99 per month. Sky TV channels will be broadcast in High Definition (HD) as standard for all subscribers, an upgrade that previously cost £7 per month.

While new customers are already paying the increased monthly rate, existing Virgin Media subscribers won't need to worry about the hike in monthly prices until April 2026 onwards.

The latest flat fee increase from Virgin Media O2 is designed to comply with the latest rules from Ofcom, which has outlawed broadband and phone providers from using measures of inflation to calculate price increases.

The new rules were introduced from January 2025 onwards and require all mid-contract price rises from broadband, mobile, and pay-TV providers to be spelt out in pounds and pence. While the regulator stopped short of banning mid-contract price rises altogether, at least you've got a better idea of what’s coming.

While tying annual price rises to inflation used to be commonplace, it came under fire after months of spiralling inflation figures, which led customers with BT, EE, TalkTalk, and Vodafone to see an increase of over 14%.

That means Britons who paid £30 per month for their internet saw an inflation-fuelled rise of £51 extra that year. Ouch.

Virgin Media points out that a £4 per month increase equates to just 13p every day, which sounds pretty modest. But unless you're subscribed to one of its fastest full-fibre broadband bundles, where you'll benefit from a Netflix Standard with Ads subscription — Virgin Media is the first telecom to offer this streamer as part of a broadband-only bundle — there's a chance you won't actually see any changes to your current service.

Whether this one-size-fits-all approach of a £4 per month increase is better or worse than the previous inflation-based system depends on what happens with inflation each year.

Discussing the new price rise, a spokesperson for Virgin Media O2 told GB News: "Customers taking one of our latest packages, which offer fantastic value including Netflix as standard on all TV bundles and Sky Sports in HD at no extra cost, will see their prices rise by £4 a month each April. No prices are changing now, and no changes are being made to existing customer contracts.

"This 13p a day rise represents excellent value for connectivity customers use more than ever and is greatly outweighed by the £5m we invest every single day into our networks and services to ensure we continue to provide the fast, reliable connectivity our customers expect and rely on."

Virgin Media O2 isn't alone with its decision to hike monthly bills by £4. BT confirmed plans to add the same £4 extra charge to broadband subscribers' bills back in July.

Likewise, EE confirmed that its mid-contract price hike would be £4 per month — up from the previous £3 for broadband and £2 for EE TV plans. The announcement from EE, which is owned by BT, was made on July 31, 2025, with new customers subject to the new rate today.

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