Upgrade to a new Smart TV, Samsung will send you a Galaxy S24 smartphone free of charge

samsung neo QLED smart tv mounted on the wall with disney plus displayed on screen

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Aaron Brown

By Aaron Brown


Published: 29/04/2024

- 13:31

Updated: 29/04/2024

- 13:32

Pocket a Galaxy S24 or S24+ at no cost

Samsung is giving away its flagship smartphone for free when you add one of its new Smart TVs to your shopping basket. Even with the best Galaxy S24 deals, you'll struggle to find this cutting-edge Android phone for under £799, showing just how generous this new giveaway really is.

But you'll only be able to claim a free Galaxy S24 if you place an order before May 14, so you'll need to act fast.


With prices starting from as low as £169 for some of its television models, Samsung isn't making the £799 Galaxy S24 smartphone available with every Smart TV sold in its online store. Instead, you'll need to preorder one of the incoming 2024 models from Samsung.

samsung neo QLED smart tv side by side comparison to show the impact of AI Motion Enhancer Pro

Samsung is using AI to identify the action on-screen and make subtle adjustments to fast-moving objects, removing blur from footballs during frenetic matches, for example

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These all-new Smart TVs were first glimpsed at the CES tradeshow in Las Vegas back in January, but will finally come to UK store shelves next month. The refreshed line-up includes the Samsung Neo QLED 8K, Neo QLED 4K, OLED and The Frame designs.

Samsung is delivering some nifty new Artificial Intelligence (AI) tricks in some of its new Smart TVs. Its new Motion Enhancer Pro technology monitors what's happening on-screen and then applies deep-learning to enhance the clarity of fast-moving objects. This should prove especially popular with sports fans, with the football no longer reduced to a blurred smear during particularly fast-paced play.

Samsung will also leverage AI to improve upscaling, so older content watched on a 4K or 8K panel will be boosted to take advantage of the additional pixels and improve overall sharpness.

Introducing these features at CES, President and Head of Visual Display Business at Samsung SW Yong said: "Now that we are living through the hyperconnected era, it’s no longer just about delivering quality visual experiences.

"Displays should enhance our lives both on and off the screen. Samsung’s AI screens, powered by on-device AI technology, are designed to be the centrepiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle."

The most affordable 2024 model of Samsung Smart TV eligible for the free Galaxy S24 costs £2,099. That'll secure the 55-inch Samsung Neo QLED 4K model— and a free Galaxy S24 with 128GB of built-in storage.

screenshot of a 2024 smart tv in the shopping basket with a galaxy s24 phone with no price tag

When you add one of the eligible Smart TVs to your basket, Samsung will automatically add its latest Galaxy S phone at no cost

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If that sounds a little steep, Samsung will discount that Smart TV by an extra £200 if you recycle your current telly. Samsung will collect the television free of charge when it delivers the new Neo QLED 4K model, but the discount will be applied instantly at checkout.

That cuts the price to £1,899.

If you want a Galaxy S24+ for free, you'll need to add the more expensive Neo QLED 8K range to your basket. That makes sense given that the Galaxy S24+ starts from a higher price point of £999. Neo QLED 8K starts from £3,699 for a 65-inch screen, Samsung will drop that price tag by an extra £500 if you have a television to trade in during the checkout process.

There's nothing in the small print of the giveaway that prevents you from selling either the Galayx S24 or Galaxy S24+. If you managed to recoupe the full RRP, that would effectively discout the Neo QLED 4K down to £1,300 or £1,100 with trade-in. Meanwhile, the Neo QLED 8K would drop to £2,700 or £2,200 with the maximum trade-in value.

Those are some serious savings — provided you were considering buying a flagship flatscreen from Samsung anyway.

If you don't fancy plumping for one of these all-new Smart TVs, we've rounded up the best Galaxy S24 deals to secure discounts on the standalone purchase of one of these Android phones. Alternatively, Samsung is also offering free soundbars bundled with a number of its other popular Smart TVs.

For example, you can buy last year's Neo QLED 4K with a 43-inch screen size for £799 and take delivery of a free soundbar.

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