Looking to watch all of the action from the World Cup? Roku just launched a new Football Zone feature, designed to bring together all the tournament action in one handy spot.
The Football Zone tackles a problem that's been bugging viewers for ages – content scattered across different streaming apps. Instead of hunting through BBC iPlayer, ITVX, and STV Player separately, you can now find everything in one centralised hub.
Richard Halton, Country Manager for Roku UK, said: "With England and Scotland competing, and fans across the UK backing teams from around the world, the tournament brings people together like few other moments. Roku's new Football Zone makes it easier to find the games, follow the action, and enjoy every moment with ease."
Live matches, highlights, full replays, and even football documentaries are all pulled together in a single destination on a Roku.
The 2026 FIFA World Cup begins on June 11 and runs through to July 19 — spreading across 16 cities in the United States, Canada, and Mexico
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The Football Zone is accessible right from the Roku Home Screen menu, and you'll spot it featured prominently when you switch on the telly.
The feature works on the following Roku-powered devices:
- Roku Streaming Stick (HD)
- Roku Streaming Stick Plus
- Roku Streaming Stick 4K
- Roku TV models – including the recently launched Sharp Roku QLED TV
- Roku's new smart projectors, which will begin shipping next month
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The 2026 FIFA World Cup begins on June 11 and runs through to July 19 — spreading across 16 cities in the United States, Canada, and Mexico. And this year is particularly notable as it's the biggest World Cup in history – 48 teams competing across 104 matches over 39 days, up from the 32-team, 64-match format used in previous tournaments.
Roku has worked closely with the broadcasters to gather all the match information and direct links, so you can see exactly where to watch each game.
It also comes packed with clever features to keep fans in the loop throughout the tournament. For instance, there's a dynamic scoreboard that tracks results from every match, plus a leaderboard showing who's banging in the most goals.
Roku has also created dedicated rows specifically for England and Scotland supporters, making it easy to follow your home nations.
Roku has also created dedicated rows specifically for England and Scotland supporters, making it easy to follow your home nations
| ROKU PRESS OFFICEGiven the time zone differences for this World Cup, not everyone may be able to catch games live.
With Roku ahead of the curve, you'll also be able to watch full match replays, so you can wake up the next morning and watch the whole thing without spoilers. Both highlight programmes and morning recap shows from BBC and ITV will also be easy to find, giving you a condensed version of the overnight action if you prefer.
For those planning to still watch late-night or early-morning kickoffs, the Roku mobile app has a handy Headphone Mode that will also let you enjoy matches without waking up the rest of the household.