Roku unveils new smart TV at Currys with instant access to Netflix, Disney+, Prime Video, and more

Roku TV in living room

Roku has unveiled a new Sharp Roku TV, now available at Currys for just £349

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ROKU PRESS OFFICE

Taylor Bushey

By Taylor Bushey


Published: 10/05/2026

- 17:01

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You can stream thousands of hours of content, no aerial needed

Looking to upgrade your home entertainment setup? Roku has unveiled a new Sharp Roku TV, now available at Currys for just £349.

The 50-inch TV comes with the Roku TV operating system built in, meaning there’s no need for extra boxes or streaming sticks. You can enjoy your favourite films, series, and live TV through thousands of free and paid apps, including Netflix and Disney+, all from a simple, customisable home screen tailored to your viewing habits.


Rob Woollard, Director of Retail Partnerships at Roku UK, said: "We're proud to be building on our continued partnership with Sharp as we bring a new Sharp Roku TV QLED model to the UK. Roku is focused on giving people more choice and an easy way to find something great to watch.

"With more UK households streaming in higher quality and upgrading their living-room set-ups, now is the perfect time to introduce this new Sharp Roku TV QLED. It combines premium picture performance with the award-winning simplicity people expect from Roku TVs."

Be one of the first to buy the new Sharp Roku 50" TV fro Currys

You can enjoy thousands of hours of entertainment with the Sharp 50” Roku TV, featuring instant access to popular streaming apps like Netflix, Disney+, and Amazon Prime Video. Its vibrant QLED display delivers brighter colours, sharper detail, and contrast for an immersive viewing experience. The built-in Dolby Vision HDR enhances every scene, while Freely and Freeview Play give you even more viewing options.

Roku 50" Smart 4K Ultra HD HDR QLED TV
$349

The new TV incorporates 4K UHD resolution, meaning everything you watch is designed to appear incredibly sharp and detailed. But the real star here is the QLED Quantum Dot colour technology – this clever tech produces vibrant, lifelike images that are meant to really pop off the screen.

If you're not familiar, Roku actually began as part of Netflix back in 2008. The company was originally dreamed up as an in-house streaming device before spinning off on its own. The streaming firm is constantly updating its offerings, too. It recently unveiled an all-new design across millions of TVs. A blockbuster free update was also announced — including new AI features and a massive update for sports fans.

The US-based streaming firm offers hundreds of free channels in the UK via The Roku Channel, plus integrated apps like BBC iPlayer, ITVX, Channel 4, and more. It recently added five new channels filled with British shows, as well as 22 other ad-supported channels that won't cost you a penny.

animated gif showing the freely logo and new tv shows

Freely is the successor to Freeview, offering access to an unrivalled selection of free-to-air channels and on-demand catalogues over a Wi-Fi connection — with no aerial needed

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EVERYONE TV PRESS OFFICE

This telly also comes with Freely built-in to the system, so you have even more options for entertainment.

Freely launched in the first half of 2024. Built by the same team as Freeview and Freesat, this new platform is forecast to overtake both by the end of the decade. Everything is streamed via a Wi-Fi connection, so you can place your flatscreen anywhere in your home with a decent signal — you're not limited to where the aerial was already positioned before you moved in.

With a Freely-compatible television plugged in, you can stream the most popular channels in the UK, including GB News, and more than 70,000 hours of on-demand content — that's more than you'll find in the Netflix catalogue.

Features that you'd usually associate with Sky TV and other paid-for platforms, like the ability to restart a show that's currently on-air when you tune in halfway through, are available at no cost with Freely TV.