All products and promotions are independently selected by our experts. To help us provide free impartial advice, we will earn an affiliate commission if you buy something. Click here to learn more
ExpressVPN has secured a groundbreaking deal with FIFA, becoming the first Virtual Private Network (VPN) brand to be named as an official sponsor for the World Cup. Once the sole domain of enterprise users, VPNs are now a mainstream phenomenon — with millions worldwide turning to these security applications to prevent cybercriminals, advertisers, data-brokers, and governments from siphoning their personal information when browsing online.
In the UK alone, record numbers of Britons turned to VPNs in the wake of the Online Safety Act last summer.
ExpressVPN has previously signed a two-year sponsorship deal as the Official Digital Privacy Partner of Premier League club Tottenham Hotspur. But with its latest partnership with FIFA, the brand has become the first VPN to secure a partnership with the World Cup tournament. It's also the largest sports sponsorship the brand has signed to date, marking a significant shift for a sector that's rarely featured at major sporting events.
FIFA is in good company. ExpressVPN has publicly praised GB News' emphasis on free speech after it signed a partnership deal to support our newsroom.
Protect everything you do online with ExpressVPN, and win tickets to the World Cup 2026
Protect everything you do online with ExpressVPN and win tickets to the World Cup 2026When you protect your online activity with a subscription to ExpressVPN, you'll automatically be entered into a raffle for the chance to win 50x tickets to the World Cup.
ExpressVPN is one of the best VPN deals around, bringing military-grade encryption across up to 10x devices, including iPhone, Android, Linux, Windows, Mac, Fire TV, and dozens more, to secure your internet traffic from prying eyes, advertisers, and governments. You'll benefit from an extra 4 months free with a two-year plan — and you can apply for a no-quibble refund within 30-days if anything doesn't work as planned, something we praised in our ExpressVPN review
As part of the agreement with FIFA, ExpressVPN will be featured prominently throughout all three host nations as the tournament unfolds. Branding for the VPN supplier will be seen on LED pitch-side boards during games, putting the company's message in front of stadium crowds and television audiences worldwide.
The World Cup is expected to draw a global viewership of 6 billion people worldwide, with millions attending matches across North America.
If you subscribe to ExpressVPN at the moment, you'll be automatically entered into a chance to win up to 50x tickets to the World Cup across the United States of America, Mexico, and Canada
|KAPE TECHNOLOGIES PRESS OFFICE
For ExpressVPN, the partnership represents an opportunity to highlight digital security concerns at a moment when vast numbers of supporters will be connecting through unfamiliar networks.
With so many people travelling to watch World Cup matches across 16 cities — 11 in the United States, 3 in Mexico, and 2 in Canada — there's never been a better time to spotlight the benefits of running a VPN on your device. Major sporting tournaments consistently rank as some of the most targeted events in the cybersecurity calendar, and this World Cup tournament is tipped to be the largest yet.
LATEST DEVELOPMENTS
You could find yourself hopping between multiple public networks in a single day — free Wi-Fi at the airport, hotel, restaurants, and stadium concourses. Each of these networks could contain vulnerabilities that criminals actively exploit. With large numbers of people running on the same Wi-Fi network, these connections offer an ideal opportunity for man-in-the-middle attacks, where attackers insert themselves between your device and the website or online service you're using — allowing them to eavesdrop or steal your data in real-time as it's sent over Wi-Fi.
Phishing schemes tied to ticketing and merchandise tend to surge around major tournaments.
VPNs create a secure, encrypted "tunnel" for all of your internet traffic, hiding your IP address and complete browsing history from Internet Service Providers (ISPs), governments, hackers, and advertisers. It's similar to what many people mistakenly believe that Google Chrome's Incognito Mode does — when in reality it does nothing of the sort.
ExpressVPN is running a ticket sweepstakes alongside the sponsorship, offering 50 premium seats up for grabs. You could win tickets to quarterfinal matches, semifinals or the final itself if you enter the draw. You can find out how to enter for a chance to win tickets to the World Cup here.
The competition is open to eligible participants in the United States, Canada, and Europe, with entry available for new customers of the service. The sweepstakes covers the knockout stages of the tournament, giving supporters the chance to attend the most crucial matches of the competition.
It's a substantial prize pool for a VPN company, and reflects the scale of investment ExpressVPN has put behind the partnership. Full terms and eligibility requirements are available through the official sweepstakes page.
ExpressVPN is the first VPN supplier to secure a sponsorship deal with the World Cup
|KAPE TECHNOLOGIES PRESS OFFICE
Discussing the partnership, Charles Butler, Chief Executive Officer of ExpressVPN, said: "The FIFA World Cup 2026 is the greatest show on Earth, and our goal is for fans to experience every moment of it securely, without their data being stolen in the process.
"By bringing this vision to the global stage and onto the world's largest screens, we are fulfilling our mission. We are thrilled to give back to fans by offering them the chance to win match tickets."