Black Friday-like price cuts coming in Amazon Spring Deal Days this week — how to unlock exclusive discounts

popular products and amazon branded cardboard boxes laid out in a grid with an orange background

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Aaron Brown

By Aaron Brown

Published: 17/03/2024

- 06:30

Updated: 20/03/2024

- 12:39

The five day sale starts at 12.01am on Wednesday March 20

Amazon has announced its latest sale event — Spring Deal Days — will begin in a few days time. When everything begins, we'll be scouring the digital shelves to find the best deals in Amazon Spring Deal Days sale that are genuinely worth your hard-earned cash.

The five-day event promises price cuts across almost every department on the behemoth website, including household essentials, kitchenware, gadgets, games consoles, sports equipment, baby products, clothing and much more. Discounts kickstart on March 20, 2025.

The US retailer has already confirmed shoppers will see discounts across its own hardware, including £50 off the Echo Show 5. It’s also teased to expect 30% off kitchenware brands like Ninja, Shark, and Vax when the Spring Deal Days sale starts later this week. Ahead of the sale, Amazon has already cut the cost of its Kindle Unlimited subscription down to £0 for two months.

Spring Deal Days will end at 11.59pm on Monday March 25, Amazon has confirmed.

Unlike its Prime Day sale, Amazon’s Spring Deal Days will be open to everyone. However, the online retailer has confirmed that some of its discount will be reserved for Prime members.

Dubbed WOW! Deals, these limited-time discounts will only be available to those with an active Prime membership. Amazon has promised that its WOW! Deals will focus on “top brands, with new deals across categories dropping every day throughout the event.”

amazon echo show 5 pictured on a wooden sideboard with keys next to it

Echo Show 5, which is powered by Amazon's chatty Alexa AI assistant, is one of the smart home gadgets already confirmed to feature in the Spring Deal Days sale this month


Prime membership is a monthly or annual subscription that unlocks next-day delivery on thousands of items from Amazon at no extra cost. It also bundles Prime Video, Prime Music, unlimited cloud back-up for your photos via Amazon Photos, Kindle books to read at no cost, a premium tier subscription to Deliveroo, and a number of other perks.

If you’re not a Prime member, you can sign up for a 30-day free trial now and be eligible to access WOW! Deals during the Spring Deal Days sale.

Anything you purchase will be delivered next-day and you won’t be charged a delivery fee. Cancel anytime during the trial and you’ll pay nothing.

Prime members will also enjoy up to 50% off digital purchases of select movies and TV shows via Prime Video, including The Equalizer 3, Trolls Band Together, Mission Impossible: Dead Reckoning Part One, and The Good Doctor Season 6.

The discount starts on March 25, when the Spring Deal Days sale ends, and continues to April, 1, 2024.

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