Britain's men's curling team suffered Olympic heartbreak for the second successive Games on Saturday evening, falling 9-6 to Canada in the gold medal final at Milan Cortina.
Bruce Mouat, alongside teammates Hammy McMillan, Bobby Lammie and Grant Hardie, had to settle for silver once again, mirroring their painful defeat in Beijing four years ago.
The British rink had been chasing the nation's first men's curling gold in 102 years.
Despite the disappointment, the silver adds to what has been a record-breaking Winter Olympics for Team GB, who have already secured more gold medals than at any previous single Games.
Team GB were overcome with emotion as they awaited their silver medals on the podium
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The defeat came after a tense contest that saw momentum shift dramatically in the closing ends.
Mouat was visibly overcome with emotion in the aftermath of the defeat.
"I'm just a bit shocked. We felt like we were probably the better team there," he said.
The skip's disappointment was tempered by gratitude for the support his team had received throughout the tournament.
"Regardless of the result, the amount of people that have come out to support us, the amount of people that message us from back home. The boys and I love our sport. We want people to come and join our sport," he said.
Mouat expressed hope that something positive could emerge from the setback.
Canada defeated Team GB in a tense battle for curling gold at the Winter Olympics
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"If we can take anything away from this week, as well as the silver medal obviously, it's being able to inspire people to take part, I hope."
The British quartet made a confident start to the final, restricting Canada to a single point in the opening end before seizing the initiative with two points in the second.
The contest remained finely balanced through the middle stages, with the scores level at 4-4 after four ends.
Bruce Mouat admitted he was shocked by their performance
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Mouat produced a superb double takeout in the sixth end, securing an unexpected two points to give Britain a 5-4 advantage.
Though Canada drew level at 5-5 after the seventh, the momentum appeared to favour the British side.
The eighth end proved pivotal, however, as GB's play became increasingly nervous and they managed only a single point.
With Britain clinging to a 6-5 lead, Canada capitalised ruthlessly in the ninth end, claiming three points to establish an 8-6 advantage that proved decisive.
Grant Hardie spoke candidly about the emotional toll of experiencing defeat on the Olympic stage for a second time.
"We wanted to win it for each other. The pain from four years ago was that much, we thought let's go and give it another go," he said.
The team had arrived in Italy as two-time World Champions, yet Olympic glory had remained their singular focus.
"We gave ourselves the chance and so much good work to try and redeem ourselves and unfortunately we've not got there again," Hardie added.
The quest for Britain's first men's curling gold since 1924 continues to elude the nation's finest curlers.
Canada had topped the round-robin standings ahead of the final, earning the hammer advantage for the opening end.