Carlos Alcaraz has strengthened his off-court connection with Emma Raducanu by joining the British number one as a global ambassador for Evian.
The Spanish tennis star's appointment comes shortly after the pair were confirmed as partners for the US Open mixed doubles event later this year.
The two Grand Slam champions will now represent the water brand together, with Alcaraz becoming the latest addition to Evian's roster of tennis ambassadors.
Evian, which has served as Wimbledon's official water supplier since 2008, announced the five-time Grand Slam winner would help promote their 'Live Young' philosophy.
Carlos Alcaraz has strengthened his off-court connection with Emma Raducanu by joining the British number one as a global ambassador for Evian
PA
Their partnership extends beyond commercial ventures, with both players having expressed mutual admiration following their mixed doubles announcement.
Alcaraz emphasised his connection to the brand's ethos, stating: "'Live Young' ethos, is something I connect with both on and off the court.
"It's about embracing life with energy, and a positive mindset - values I respect and try to live by."
The 22-year-old highlighted the importance of hydration in his daily routine.
JUST IN: Martina Navratilova demands apology after Imane Khelif told to 'return Olympic medal from Paris'
Carlos Alcaraz x Evian pic.twitter.com/epOg2UacWJ
— alcaraz archive (@alcarchive) June 26, 2025
"Hydration is an important part of my daily routine and I'm excited to work with a brand that celebrates the joy of feeling youthful and full of life," he said.
"I hope we can inspire others to prioritise their well-being."
Evian showcased Alcaraz alongside pink tennis balls, which the company said reflected their philosophy of boundless energy and positivity.
Raducanu revealed their friendship dates back to Wimbledon 2021, where their paths first crossed as rising stars.
READ MORE: Rory McIlroy provides update on relationship with wife Erica Stoll as The Open creeps closer
"Wimbledon 2021 was the first time I started getting to know him. He was always playing the day before me, I would see him win and then I would have motivation to win and get myself into that position too," she said recently.
The British player described maintaining contact throughout her US Open triumph that year.
"We were staying in touch for the whole time and, yeah, it's nice. We have a good relationship still," Raducanu explained.
LATEST SPORTS NEWS:
"He's so nice, very happy, amazing values and just a really positive light to be around."
Evian stated that securing Alcaraz continues their tradition of backing emerging tennis talent.
The Spanish player joins a distinguished group of ambassadors including Raducanu, American player Frances Tiafoe and rising French star Arthur Fils.
Emma Raducanu and Carlos Alcaraz are close friends away from the court
GETTYRaducanu's partnership with Evian began following her breakthrough US Open victory in 2021, which transformed her into British sport's most sought-after athlete.
Her success led to high-profile agreements with major brands including Nike and Christian Dior.
The mixed doubles partnership at the US Open represents a significant draw, with the tournament offering $1 million in prize money for the revamped event scheduled for August.
Most Read
