Andy Murray has found himself a tasty new role months after hanging up his tennis racket.
The two-time Wimbledon champion has signed on with Albert Bartlett, Britain's top potato supplier, to star in their latest TV adverts.
It's been quite the career shift for the 38-year-old since he called time on his professional tennis days at last summer's Olympics.
Rather than sticking purely to sport, Murray's been busy exploring the commercial world.
Andy Murray retired from tennis last year after the Paris Olympics
|PA
This partnership marks another step away from the court for the Scottish star, who's clearly keen to try his hand at different ventures now he's got more time on his hands.
Murray's been keeping himself rather busy since retirement. Just last month, he teamed up with pet food giant PURINA for an advertising campaign featuring his adorable nine-month-old puppy, Bonnie.
He did have a brief stint coaching Novak Djokovic earlier this year, but that didn't last long.
These days, it seems he's more interested in perfecting his golf swing than anything tennis-related.
The Albert Bartlett deal represents his latest venture into the advertising world. It's clear the former world number one is enjoying exploring opportunities beyond the baseline, building quite the portfolio of commercial partnerships along the way.
The campaign itself tackles something we can all relate to - that familiar panic when trying to whip up something both delicious and nutritious at home.
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Albert Bartlett's adverts aim to show how their products can help anyone feel like a proper champion when they're cooking.
Neil Walker, who directed the creative side of things, explained their approach: "We set out to capture the pace and excitement of bringing something new to the table, letting Andy's personality come through.
"The result is a fun, energetic campaign that shows how Albert Bartlett helps everyone bring out their best side, inside and outside the kitchen."
Andy Murray has admitted his wife, Kim, is a big fan of his new role
|PA
Murray's clearly enjoyed his time in front of the cameras. "I'm really pleased with how these ads have turned out," he said.
Murray's wife, Kim, is also a huge fan after the tennis legend revealed his growing culinary skills have been well-received by his other half.
"Working with the Albert Bartlett team was great fun. I actually picked up a few cooking skills along the way. Now that I'm at home more, I think those tips will come in handy.
"My wife's pretty excited about that too!"
Kim and Andy Murray have been married since 2015 | PAThe adverts will pop up everywhere over the next few weeks - on telly, streaming services, billboards and social media.
Since Murray's signed a long-term deal with Albert Bartlett, we'll likely see plenty more of him promoting potatoes in future campaigns.