England's 1966 World Cup hero Sir Geoff Hurst has spearheaded a major initiative exposing stark inequalities in prostate cancer treatment across Britain.
His "7 out of 10" campaign reveals that seventy per cent of men with advanced prostate cancer fail to receive chemotherapy despite meeting eligibility criteria.
The campaign, supported by pharmaceutical company Sanofi-Aventis, features a striking visual demonstration with seven men in underwear displaying dice logos alongside the message "Access to prostate cancer care shouldn't be left to chance".
Sir Geoff has emerged as a vocal advocate for comprehensive screening reforms.
Sir Geoff Hurst has urged men to go for more prostate testing
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Following the UK National Screening Committee's decision against universal prostate-specific antigen testing, he declared that mandatory screening should be implemented for every man aged forty-five and above.
"Regardless of the results being published today, I think it should be mandatory for men over 45 years of age to be given bi-annual or even annual prostate testing," Sir Geoff told the Press Association.
He drew upon personal experiences, noting numerous acquaintances whose prognoses would have improved with earlier detection.
The statistics paint a troubling picture of healthcare disparities.
Approximately 35,000 British men receive prostate cancer diagnoses annually, with the disease claiming 10,000 lives each year - twenty-seven daily deaths - making it the second deadliest cancer after lung cancer.
Prostate cancer remains the most frequent cancer diagnosis among British men | GETTYNearly half of these fatalities involve metastatic hormone refractory prostate cancer, where tumours cease responding to hormone treatments.
Despite available alternatives including bone-targeted therapies, radiotherapy and chemotherapy, figures from 2007 show merely 1,421 patients accessed chemotherapy whilst thousands more could have benefited from such treatment.
Sheffield Teaching Hospitals consultant urologist John Anderson highlighted significant geographical variations in treatment provision.
"There are major differences across the country which means many men with advanced prostate cancer patients are not being offered the full range of treatments," he stated.
Parliamentary support has materialised through an early day motion sponsored by Howard Stoate MP, who chairs the All Party Parliamentary Group on Men's Health.
Sir Geoff Hurst famously scored a hat-trick in the 1966 World Cup final to win the competition for England
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MPs and Lords are being urged to challenge their local NHS Trusts regarding adherence to NICE guidelines on treatment options.
Sir Geoff drew parallels between fortune in football and healthcare access, stating: "Like any footballer, luck as well as skill has played a part in my success... However when it comes to your health, none of us want to take any chances."
Despite 2002 NICE directives requiring multi-disciplinary teams to manage urological cancer patients, implementation remains patchy.
Sir Geoff Hurst drew parallels between fortune in football and healthcare access
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The Guideline Development Group acknowledged that hormone refractory disease cases often bypass team discussions entirely, leaving patients uninformed about available treatments and perpetuating the postcode lottery Sir Geoff campaigns against.