Chloe Kelly is reportedly engaged in negotiations with adidas over a lucrative long-term sponsorship agreement that could be worth seven figures.
The Manchester City and England forward appears poised to end her association with Nike, a move that would represent a landmark moment for commercial partnerships in women's football.
According to reports, the potential deal could establish new standards for endorsement contracts within the women's game.
Kelly's representatives have been approached for comment but declined to provide any statement regarding the ongoing discussions, according to the Daily Mail.
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The 27-year-old has been one of English football's most recognisable figures since her memorable Euro 2022 heroics.
That celebration at Wembley, when she whipped off her shirt after scoring the winning goal, created one of the tournament's most enduring images as her white Nike sports bra was displayed to millions of viewers worldwide.
However, signs of change emerged earlier this season when the forward began appearing in blacked-out Nike footwear, typically an indication that a player's contract situation is in flux.
More recently, Kelly has been observed training in white adidas boots and made her return to competitive action at the FIFA Women's Champions Cup sporting adidas F50s.
Chloe Kelly is reportedly engaged in negotiations with adidas over a lucrative long-term sponsorship agreement that could be worth seven figures
| GETTYThe potential switch would mark a significant departure from her longstanding Nike partnership.
The 27-year-old was restricted to bench duty at Manchester City and has since revealed she was suffering from severe mental health issues, which led to an alopecia diagnosis in 2024.
She began last year fearing for her place in the Lionesses squad after falling out of favour at her previous club.
But since returning to the club she made her professional debut, Arsenal, in January 2025, Kelly’s fortunes were transformed, with a Champions League win with the Gunners in May, followed by the Lionesses’ successful defence of their European Championship crown.
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Chloe Kelly has been one of English football's most recognisable figures since her memorable Euro 2022 heroics
| PAThe England forward described last year as "a year of learning, smiles and silverware".
Kelly said: "It’s been a year of learnings, a year of success and a year of smiles I think for me, on and off the pitch. Finding happiness and feeling in a really good headspace.
"For me, coming away with a Champions League medal and then going into the Euros, which was the aim for me at the start of the year.
"I didn’t aim to win the Champions League at the start of the year, my aim was to be at the Euros and be competing with my country."
The England forward appears poised to end her association with Nike
| ReutersShe added: "It was never my aim to win the Champions League last season after how it started.
"So I think winning the Champions League was an incredible moment for me, and one I’m so grateful for.
"But being selected for the Euros was so special to me and then winning it - incredible moments for my country.
"Just putting on the shirt is a huge honour, and to be alongside so many great women in playing for your country is a massive honour. So for sure, 2025 is a year of learnings, smiles and silverware."
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