Princess Eugenie's husband copies Prince Harry and Meghan Markle with tribute to sons

Princess Eugenie, Jack Brooksbank, Prince Harry

Princess Eugenie's husband copies Prince Harry and Meghan Markle with tribute to sons

Dorothy Reddin

By Dorothy Reddin

Published: 22/09/2023

- 12:06

Updated: 22/09/2023

- 12:01

The princess and the Duke of Sussex are known to be very close

Princess Eugenie's husband Jack Brooksbank looks to have copied Prince Harry and Meghan Markle in a recent tribute to his sons.

Eugenie, 33, is very close with her first cousin, Harry, 39, and his wife Meghan, 42, who previously named the princess as a close friend within the British Royal Family.

The Brooksbanks could be following in the Sussexes footsteps when it comes to attempting to trademark their children's names.

Eugenie's husband Jack, 37, owns a drinks company, which was previously known as Jack Brooksbank Limited but has now been renamed AEB Consultants Ltd.

Princess Eugenie, Jack Brooksbank, Prince Harry

Princess Eugenie, Jack Brooksbank, and Prince Harry at Coronation


The "AEB" is thought to stand for August and Ernest Brooksbank - the names of Jack and Eugenie's sons.

This draws similarities with Harry and Meghan because, in 2020, the couple launched their non-profit organisation Archewell after stepping down as senior members of the Royal Family.

Archewell appeared to be a reference to their eldest child, Prince Archie Harrison's name.

The Duchess of Sussex also named her debut Spotify podcast Archetypes, in an effort to continue the trend.

Princess Eugenie, Jack Brooksbank, Prince Harry

​Princess Eugenie and Prince Harry are very close


Later in June 2021, the website was purchased on the day the couple's second child, Princess Lilibet was born.

Although it is not confirmed that the Duke and Duchess of Sussex were behind this decision, royal experts believe them to be the source.

This is because the website was registered two days before Lilibet's name was announced to the world.

Celebrities often purchase websites in their child's name before an announcement of the birth, to avoid inflated prices later on.

August Brooksbank and Ernest Brooksbank

Eugenie gave birth to Ernest Brooksbank in May

Instagram / Princess Eugenie

Meghan Markle and Prince Harry

Meghan and Harry attempted to trademark Archewell


WATCH: Expert discusses Princess Lilibet Diana's title

Princess Eugenie, Jack Brooksbank, August Brooksbank

August Brooksbank at Platinum Jubilee


Princess Eugenie and Jack seem to be following in the same footsteps of including family names in the family business.

Brooksbank also appointed his 70-year-old mother Nicola as the new director of his business, a move which his spokesman confirmed.

The spokesperson told the Mail "Jack is delighted to have his mother on board. She provides all back-office support."

You may like