Princess Eugenie has taken on a new role mentoring young creatives selected by the King's Foundation as part of its "35 under 35" initiative.
The 35-year-old royal, who is a director at Hauser & Wirth art gallery in Mayfair, will use her experience in the arts world to inspire and guide these talented individuals.
Prince Andrew's younger daughter, who met with several of these "changemakers" last week, will serve as charity ambassadors throughout the foundation's 35th anniversary year.
The King's Foundation was founded as the Prince of Wales's Institute of Architecture by the then-Prince Charles in 1990.
Princess Eugenie will take on a mentorship role in the project close to King Charles’ heart.
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The "35 under 35" scheme marks the organisation's 35th anniversary year, with these young talents flying the flag for heritage crafts and environmental causes.
Among those she met were milliner Barnaby Horn, painter Jo Rance and knitwear designer Marie Bruhat. The group of 35 young people under the age of 35 will act as ambassadors for the King's beloved heritage crafts and environmental causes, reflecting his belief that everything in nature is interconnected.
Dame Ann Limb, chairman of the board, said the foundation had been "surprised and overwhelmed" by the hundreds of applications from young people keen to align with the organisation, The Telegraph reports.
"As a woman in her 73rd year, I'd like to think this is the generation that will carry this on," she said of their work. "And the King will want that."
Eugenie will take on a role in the 35 under 35 scheme.
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She added: "What struck me was the diversity of skills and talents, and the scale of their ambition, which was quite breathtaking in its boldness."
Milliner Barnaby Horn said it would be invaluable to have a member of the Royal family on board in Eugenie who had an interest in both fashion and the art world.
"My work crosses over between art and fashion so Princess Eugenie is a perfect mentor," he said.
Laura Young, a climate scientist, described it as "heartwarming" and "encouraging" to know that climate change was part of the King's personal ethos.
Charles launched what is now known as The King's Foundation in 1990 as the then Prince of Wales.
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"He doesn't just turn up to events, he really embeds in his own work," she said. "The recognition that there is a young generation full of ideas is the most exciting thing about this programme."
Young said the initiative brings together diverse talents who are implementing sustainability in their own spheres.
"It's lovely to look around the room and see fashion designers, florists, joiners, people who are doing sustainability in their own sphere being inspired by this initiative... It's also great to connect, because it's the collaboration that makes the most impact."
Kristina Murrin, chief executive of the foundation, also said many of the courses run by the foundation were born out of a need to maintain skills that had all but disappeared.
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Eugenie is director at Hauser & Wirth art gallery in Mayfair.
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She revealed that she hoped the scheme would create "lifelong friendships and collaborations" as well as providing connections and guidance from a team of mentors, including Princess Eugenie, about how to grow a business.
Composer Jack Pepper highlighted the alignment between his creative values and the foundation's mission.
"What I stand for as a musician, as a creative, is breaking down barriers, and that's what then attracted me to the foundation," he said.
He drew parallels with the King's environmental philosophy, adding: "Equally, that's what the environmental philosophy of the King is about how can people come together and work together - harmony being the principle underlying all that they do."
