Meghan Markle has added a "limited edition" matchbox to her range of candles inspired by children, Archie and Lilibet.
The "luxurious and stand-out set" costs customers a whopping £190 ($256), and is already available to buy with the matchbox online ahead of planned release.
It is unknown whether the matchbox will be sold separately, with some fans questioning whether the inclusion has been "another blunder" on the brand's website.
"The Signature Scent Collection" includes nods to both Archie and Lilibet's birthdays, Harry and Meghan's wedding anniversary, and a mention of their home in California.
"This exclusive set brings together our full As ever Signature Candle Collection, our newest and highly coveted scents paired with our best-selling and fan favourites," the website states.
"A luxurious and stand-out set certain to delight the most discerning of palates, and offer a stunning scent for every occasion whether in your own home, as a hostess gift, or to share with the ones you love."
The "must-have collection" includes all four "lovingly crafted and curated" candles, weighing in at 241g each, and the limited-edition matchbox. Returns are not accepted.
Meghan had teased a new product launch when she posted a softly lit image on Instagram showing a candle beside a decorative box of matches with the caption: "A small spark, arriving tomorrow".
Meghan Markle has added a 'limited edition' matchbox to her range of candles inspired by children, Archie and Lilibet
|AS EVER
The post also encouraged fans to "Join The Waitlist" for the matchbox, though they already appear to be available online.
One social media user commented: "The matches are included in a 'boxed set' of all [four] of her candles. Roughly $260 to get 'bonus' matches. I'll let readers decide if the value is there."
The new product has been met with mixed reactions.
"Nothing screams 'luxury lifestyle empire' quite like paying £190 for a candle set that comes with… matches," one X user commented.
Another said: "Meghan Markle is adding matchboxes (of all things) to her 'As ever' range of 'must-have' items."
LATEST ROYAL NEWS:
As Ever had teased the matchbox's release on an Instagram post yesterday evening
|INSTAGRAM/AS EVER OFFICIAL
Though some have expressed excitement for the new release: "Ooooh how exciting!! As Ever has some matches going onto the site tomorrow!" one follower posted.
It marks the latest development for Meghan’s lifestyle venture, which officially launched in April last year.
Since then, As Ever has introduced a range of home and food-inspired products, including raspberry preserves, herbal teas, flower sprinkles, shortbread cookie mix and limited-edition wildflower honey.
The company has also released candles as part of its growing lifestyle collection, with branding focused on neutral tones and California-inspired imagery.
Last weekend, As Ever's Instagram account posted a video showing freshly baked scones topped with cream and raspberry spread, alongside the caption: "Memorial weekend plans.
"Baking warm scones topped with our Strawberry or Raspberry Spread, Orange Blossom Honey, and Flower Sprinkles."
The online video showed As Ever's jam being delicately drizzled on top of a scone and cream, merely days after Prince William revealed that was also the Queen's favoured scone routine.