Meghan Markle suffers fresh blow over new Instagram account

Meghan Markle suffers fresh blow over new Instagram account

WATCH NOW: Meghan Markle launches lifestyle brand

GB News
Dorothy Reddin

By Dorothy Reddin

Published: 04/04/2024

- 22:29

The Duchess of Sussex returned to Instagram last month

  • Meghan Markle launched a new Instagram page to complement her lifestyle brand
  • The Duchess of Sussex has always had a keen interest in lifestyle
  • Have your say: Have you followed Meghan's new Instagram account? Just click the comment button above now

Meghan Markle has suffered a fresh blow over her new Instagram account.

The Duchess of Sussex's Instagram page for her new lifestyle brand, American Riviera Orchard, has drawn in thousands of "fake followers", according to new research.

Meghan returned to Instagram to help market her new lifestyle brand, but many of her followers are "fake" or "bot" accounts.

American Riviera Orchard is gaining attention on the platform, but the research revealed a sizeable portion of those following the page are not genuine.

\u200bMeghan Markle

Meghan Markle launched her Instagram account last month


PR expert Stacey Wong used analytics to review the duchess's following.

She said: "The Instagram for American Riviera Orchard showcases a robust following of over half a million, a testament to her powerful personal brand and appeal.

"However, the presence of a 13.77 per cent 'fake follower' metric reveals a common challenge in digital brand management.

"Navigating this landscape requires strategic engagement and authentic content to maintain and enhance brand integrity."

American Riviera Orchard

Meghan's Instagram page is titled American Riviera Orchard


Wong claimed that having "7.25 per cent suspicious mass followers and 6.52 per cent likely bots or fake accounts presents a significant threat to the integrity of her brand".

Fake followers undermine the authenticity and trustworthiness of an influencer's online presence.

The expert continued to tell The Express: "With the rise of influencer marketing and the increasing emphasis on genuine connections with audiences, the presence of fake followers can tarnish Markle's credibility and hinder her ability to effectively communicate with her genuine followers.

"The demographic breakdown of Meghan's brand audience on Instagram, predominantly female and within the 25 to 34 age range, indicates a highly targeted market segment.

American Riviera Orchard

American Riviera Orchard will sell jams, tablecloths, cutlery and more


"This presents a golden opportunity for tailored marketing strategies.

"Yet, the presence of suspicious followers underscores the importance of continual audience analysis to ensure genuine engagement and brand loyalty."

Meghan announced her new lifestyle brand, American Riviera Orchard, on March 14 after a four-year hiatus from Instagram.

The company is expected to sell cookbooks, tableware, linens, and a range of spreads and preserves.


Meghan MarkleMeghan lives in Santa Barbara which is known as the 'American Riviera'PA

Meghan's Instagram account currently has 585,000 followers.

In comparison, Sussex Royal, Prince Harry and Meghan's Instagram account during their time as working royals, has a whopping 9.2 million followers.

American Riviera Orchard currently has no pictures other than the brand logo on its Instagram, however, it does include a link to the company website.

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