Meghan Markle's company has made a U-turn after the Duchess of Sussex announced a "pause" on her podcast today.
The Duchess of Sussex revealed on her podcast, Confessions of a Female Founder, that she had decided to "just pause" restocking her As Ever brand.
The company previously sold out of products in less than an hour when it launched in April.
Speaking on a bonus episode of her podcast, featuring Tina Knowles, Beyoncé’s mother, Meghan revealed the challenges of establishing her lifestyle business.
Meghan Markle company makes U-turn after Duchess announced 'pause'.
Getty / Instagram
However, As Ever has now U-turned on Meghan's comments, taking to Instagram with a new statement.
The brand wrote: "To all who’ve been wondering and waiting, thank you!
"Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month...get excited!"
The statement accompanied a photograph of bowls of strawberries, blueberries and raspberries - a clear nod to the royal's famous jam sold by the lifestyle company.
Meghan shared As Ever's post on her Instagram story.
Instagram / @meghan
Meghan, 43, shared the post on her own Instagram story, writing: "'June gloom?' Not over here!
"Because this month your favorite products are back. Sign up to find out details and timing!"
The Duchess added a link for her fans to sign up for the As Ever email list.
Meghan had originally said she wanted to wait until it is "completely stable and we have everything we need" before restocking her sold-out products.
As Ever posted a photograph of bowls of strawberries, blueberries and raspberries - a clear nod to Meghan's famous jam sold by the lifestyle company.
Instagram / As Ever
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Tina Knowles (left) is the mother of singer Beyonce (right).
GettyShe also said she was trying to avoid being "annoying" to customers.
Meghan explained: “I don’t want you to eat that jam once every six months. I want that to be on your shelf all the time.”
During the bonus podcast episode, Meghan also shared her aspirations of potentially launching a future business with her daughter, Princess Lilibet.
“I wonder if one day I’ll be in business with Lili and we’ll be building something,” the duchess said, with Knowles saying: “That’s the best.”
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