Meghan Markle's lifestyle venture, As Ever, has revealed its inaugural festive range, introducing an array of seasonal products as the brand broadens its offerings ahead of the Christmas period.
The collection encompasses traditional Champagne-style sparkling wine, handcrafted candles, warming beverage kits and curated gift selections, marking a significant expansion beyond the brand's original preserves and honey products.
This latest launch represents As Ever's first foray into home décor with ceramic candles, whilst the addition of mulling kits and festive bundles signals a strategic move into seasonal merchandise.
The timing coincides with the approach of the Christmas shopping season, as the California-based brand continues to build on its initial success from earlier this year.
Meghan Markle launches Christmas collection with surprise royal wedding reference
|INSTAGRAM / @MEGHAN
The brand's new candle line features handcrafted ceramic vessels produced in California, each bearing numerical designations that hold personal meaning for the Sussex family.
The candle marked No. 519 commemorates the Duke and Duchess of Sussex's wedding date of May 19, whilst No. 084 carries dual significance, representing both Meghan's birthday on August 4 and Prince Harry's birth year of 1984.
These hand-poured creations represent As Ever's initial venture into home fragrance and décor, expanding the brand's portfolio beyond its established food and beverage offerings.
The numbering system appears to be a deliberate nod to meaningful moments in the couple's shared history, incorporating personal touches into products designed for the broader consumer market.
Meghan Markle posted a promotional video on social media
|INSTAGRAM / @MEGHAN
The festive range features two distinct mulling kit options, one designed for crafting hot toddies and another intended for spiced apple cider, which incorporates warming ingredients like cinnamon, citrus peel and nutmeg.
Gift sets replace individual jar sales this season, with a fruit preserve collection combining raspberry and orange marmalade alongside a newly introduced strawberry variety.
Honey enthusiasts can choose between a dual set featuring wildflower and orange blossom varieties or opt for sage honey accompanied by edible raw honeycomb.
These bundled offerings reflect a shift towards gift-focused packaging, moving away from the standalone preserves that characterised earlier releases.
Meghan Markle launched her Holiday Collection on As Ever
|AS EVER
The mulling kits particularly cater to autumn and winter entertaining, with the apple cider blend also suitable for preparing traditional mulled wine.
The collection's centrepiece is a 2021 vintage sparkling wine crafted from Napa Valley pinot noir and chardonnay grapes using traditional Champagne methods, offering white stone fruit and citrus notes with a crisp, dry finish.
This fizzy addition fulfils earlier promises from the brand, complementing the still rosé wines released previously this year.
One of the items in the collection is a 'spiced cider mulling spice kit'
|AS EVER
As Ever achieved immediate commercial success upon its April debut, with initial products selling out within an hour, followed by similarly rapid sales of subsequent releases, including apricot preserve and orange blossom honey.
The brand operates with Netflix as a passive partner, coinciding with the streaming service's recent multi-year first-look agreement with the Sussexes.
A holiday special of Meghan's Netflix programme "With Love, Meghan" is scheduled for November, though renewal for a third series remains unconfirmed.