Meghan Markle is "prepared to go it alone" as the Duchess of Sussex sets her sights on a new goal, according to a source.
Following her Netflix lifestyle show, "With Love, Meghan", the duchess is believed to be developing her own makeup and beauty range.
While her TV shows focused on royal connections with Harry, Meghan is believed to be prepared to pursue this venture alone.
Sources told OK: "She'd love for Harry to be involved in whatever she's doing, but that's not how it's played out, so this is something she'll have to do by herself.
"She's prepared to go it alone and will stop at nothing to make a success of As Ever."
Taking a note from pop star turned fashion giant Victoria Beckham, Meghan, 44, has been keen to establish herself in the lifestyle network.
She stepped away from her royal duties in 2020, moving back to the US as she tries to enhance her brand.
Public relations expert Dermot McNamara explained to OK: "Meghan has always been strategic when it comes to brand building.
Sources believe Meghan is prepared to pursue this venture alone
| GETTYLATEST DEVELOPMENTS
"The US has embraced her as a lifestyle tastemaker, and launching a beauty line would be a natural next step.
"In many ways, she's channelling the blueprint of women like Victoria Beckham and the Kardashians, who've turned their personal image into global empires."
Rumours started circulating last week that the duchess is on the cusp of launching what's being called a "mega-brand", after being pictured with Kim Kardashian's multi-million dollar Skims range.
British-born entrepreneur Emma Grede shared snaps of Meghan at a high-profile, all-female dinner summit in Los Angeles, where guests drank Meghan's own As Ever Sauvignon Blanc.
Meghan shared a small snippet of herself applying makeup
|Recently, the 44-year-old has been hinting at stepping into the beauty world, posting footage of herself applying lipstick, but with the band name concealed.
Mr McNamara believes it is a savvy move to feed content to the public slowly.
He said: "By doing her own makeup and showing it online, she's repositioning herself as relatable, hands-on and creative, all traits that resonate with beauty audiences in 2025.
"Fans buy into personality as much as product, and Meghan is taking ownership of both.
Meghan recently spoke about the importance of 'financial independence' at the Fortune Most Powerful Women Summit
| GETTY"From the blurred product shots in her reels to references to her 'signature glow', she's clearly positioning herself as a self-made entrepreneur rather than a royal adjunct.
"It's smart, modern and completely in tune with the American consumer."
The duchess has already set the wheels in motion for her latest business idea, registering a trademark application with As Ever to market "skincare, cosmetics and fragrances".
She made her Paris Fashion Week debut earlier this month, alongside Vogue editor-in-chief Anna Wintour.
A fortnight ago, the duchess spoke about the importance of "financial independence" at the Fortune Most Powerful Women Summit in Washington DC.
Public relations knowhow, Lynn Carratt, commented: "She's mixing in fashion and beauty circles and building contacts in the industry. I think we'll see her more and more at Fashion Weeks going forward."
Our Standards: The GB News Editorial Charter