Meghan Markle’s lifestyle brand, As Ever, is set to expand its product range into new industries.
The announcement was included as part of a raft of new projects teased with the extension of the Duke and Duchess of Sussex’s partnership with Netflix.
On Monday, Netflix declared it would continue its "creative partnership" with Prince Harry and Meghan Markle, through their production company Archewell, in a "multi-year, first look deal for film and television projects".
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Included as part of that deal was a continuation and expansion of support for the Duchess’s commercial venture.
Meghan Markle's As Ever brand is set for further expansion amid a renewed Netflix deal between Netflix and the Sussexes
|GETTY
"As ever, Meghan’s lifestyle brand, launched in April of this year with a curated collection of products that sold out in under an hour," the statement read.
"The brand, developed in partnership with Netflix, will continue expanding into new product categories," it concluded.
Thrilled about the announcement, the Duchess said: "We're proud to extend our partnership with Netflix and expand our work together to include the As Ever brand.
"My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision," she added.
It was announced As Ever will be 'expanding into new product categories'
|Bela Bajaria, Netflix’s Chief Content Officer echoed the message, celebrating: "Products from the new As Ever line consistently selling out in record time."
It is currently unknown what expansions are planned for the As Ever product range.
There is also no word yet on whether As Ever will allow international shipping on its offerings, as prospective customers outside the US remain unable to purchase products.
Also announced alongside the extension of the partnership between Netflix and the Sussexes was long awaited second series of With Love, Meghan – set to hit screens later this month.
The Duke and Duchess of Sussex announced a new 'multi-year, first look deal for film and television projects' with the US streaming giant
|GETTY
The streaming giant also teased a Christmas special edition of Meghan’s show to air in December.
"Harry and Meghan are influential voices whose stories resonate with audiences everywhere," Bajaria said of the deal broadly.
"The response to their work speaks for itself — Harry & Meghan gave viewers an intimate look into their lives and quickly became one of our most-watched documentary series," he said.
The Duke and Duchess of Sussex originally signed a five-year deal with the streaming platform after stepping down as working members of the Royal Family in 2020.
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As Ever's various product launches have sold out in hours after becoming available
|As Ever was launched on April 2, 2025, with a host of products from fruit spreads to flower sprinkles.
Upon launching, goods flew off the website and were sold out within hours.
Subsequent restocks also quickly became unavailable amid the significant demand.
Meghan later released her own wine, Napa Valley Rosé, which also quickly sold out. However, the return of the booze with a 2024 vintage remains available on her website a week after release.