Reform UK is the leading party on the right of British politics, a bombshell opinion poll has revealed.
More than two-fifths of the public, 43 per cent, said Reform is now the main party on the right, with swathes of Tory voters from the last general election now seeing Kemi Badenoch’s group as the secondary party.
The survey from More in Common, which polled 2,599 people, showed the figure for the Conservatives had dropped sharply to 17 per cent, while more than a fifth of respondents were undecided.
Among Conservative voters from 2024, 40 per cent still saw the party as the major influence on the right, with 38 per cent saying Reform.
Voters who backed the other main parties in the 2024 general election all saw Reform as the primary party on the right.
"We have professionalised the party," Reform's leader Nigel Farage said on May 8, after the party's success during the local elections earlier this month.
He continued: "It is a big, big day not just for our party but for a complete reshaping of British politics in every way."
Reform won 1,454 council seats across England and made significant progress in Scottish parliamentary elections, taking 17 seats from zero in Holyrood.
More than two-fifths of the public said Reform was the main party on the right
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Reform UK also surged in Wales, gaining 34 seats in Cardiff Bay after securing just two defections previously.
Despite emerging as the poster party for the right in British politics, Reform UK's success remains unclear.
Rupert Lowe's party, Restore Britain, which sits further to the right of Reform, is emerging and threatens to split the vote.
Restore, which registered just six per cent in the poll, picked up a noticeable spike among Reform’s own voters from 2024, with more than one-in-10 of them now seeing Rupert Lowe’s group as the main right-wing party.
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The Conservatives have been knocked off their perch as the mainstream right-wing party in Britain's political landscape
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In the upcoming by-election in Makerfield, Restore risks pulling voters away from Reform, potentially paving the way for Andy Burnham to march into No10.
Polling by Survation puts Labour at 43 per cent, with Reform UK on 40 per cent and Restore securing third on seven per cent.
Reform UK had swept up votes across Makerfield in Wigan Borough Council's local elections earlier this month.
Twenty-four Reform councillors were elected, with one independent also taking a seat on the council.
However, Reform UK is now facing a tough challenge from Greater Mnanchester Mayor Andy Burnham.
Reform's Makerfield candidate Robert Kenyon told GB News: "What I would do differently from Andy is I'd actually stay in the area and be the MP for this area, not try and use it as a stepping stone to other things.
"If Andy Burnham was elected, there's a very good chance that he would be our next Prime Minister and he'd never be anywhere near the area.
"So the difference with me is Makerfield needs an MP, a local MP to listen to the people. If Andy was elected, you'd never see him in the area, so I think it would be detrimental to the people of Makerfield."
However, More in Common's poll also differentiated between age and gender, pointing to a stark divide across Britain.
Men are 13 percentage points more likely than women to identify Reform as the main right-wing party.
Meanwhile, women were considerably more likely to say “don’t know”, suggesting lower salience of Reform for female voters.
More than one-in-four people either could not identify a clear right-wing party or were not sure.