Matt Goodwin has delivered a blistering assessment of Sir Keir Starmer's administration on GB News, declaring it to be "the most unpopular Government in polling history" led by "the most unpopular Prime Minister in polling history".
Matt argued that Labour's dire standing stems not from inherited problems but from deliberate decisions made since taking office.
"Not because of what came before the Labour Government, but because of the choices made by Labour," he stated.
The GB News presenter and author suggested that the Government has fundamentally misjudged public sentiment, asserting that "Starmer and the Labour Government have shown themselves to not know what ordinary people in this country are thinking and feeling."
He concluded that voters have now seen through the administration's approach.
Matt outlined a series of specific grievances against the Labour administration during his GB News commentary.
Matt said Labour is 'collapsing before our eyes'
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"It was the Labour Party's decision to put taxes up when they promised the opposite," he said. "The Labour Party's decision to cripple businesses up and down this country with tax rises, business rate increases."
He also took aim at the Government's approach to immigration and national security, stating: "It was the Labour Party's decision not to fix the borders and not do the things necessary to keep British people safe."
He further criticised what he described as territorial concessions, claiming: "It was the Labour Party's decision to sell off our national territory and then deride much of the country as being far-right."
Recent polling data lends weight to Goodwin's assessment of collapsing traditional party support.
Keir Starmer's efforts to tackle Britain's migrant crisis have been strongly criticised | KEIR STARMERBloomberg's composite poll, a rolling 14-day average drawing from eight polling companies, shows Labour has slipped into third place on 19.2 per cent, falling behind the Conservatives on 21.4 per cent for the first time since the July 2024 general election.
Nigel Farage's Reform UK now leads the field with 28.5 per cent support, having topped the polls since April.
Matt pointed to this fragmentation as evidence of systemic change, noting that "only 35 per cent of people are supporting the old parties, the uni-party."
He characterised the shift as "a collapse of the regime that has dominated this country," suggesting that "something entirely new" is emerging in British politics.
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Matt Goodwin hit out at Labour on GB News
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The Government's difficulties extend beyond polling to a pattern of policy reversals that have marked Sir Keir Starmer's tenure.
Chancellor Rachel Reeves is reportedly preparing to backtrack on plans to end business rate relief for pubs following pressure from the hospitality industry and Labour backbenchers.
This follows earlier climbdowns on inheritance tax for farmers, where the threshold was raised from £1m to £2.5m after sustained protests, and significant amendments to benefit reforms after more than 130 Labour MPs rebelled.
Public confidence in the government's handling of living costs has meanwhile plummeted to unprecedented depths, with a YouGov survey recording a net score of minus 77 – the lowest since tracking began in October 2022.
Some 85 per cent of respondents believe Labour is managing the cost of living crisis poorly.