Vladimir Putin is urging Russians to vote for him in a new campaign advert as he promises better living standards if his administration is extended by another six years.
The propaganda clip comes amid concerns of a low voter turn out during a "difficult" time for the country.
The new campaign video, which debuted on Russian television this week, shows a couple having a conversation in their kitchen.
As the wife is preparing food, she asks her husband a series of questions including "did you pop to the shop for groceries" and "did you wash the car".
Vladimir Putin is urging Russians to vote for him in a new campaign advert as he promises better living standards if his administration is extended by another six years
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However, the video takes a dark turn when her husband says he is not bothered about voting as he doesn’t see what the point is.
The scene becomes similar to a horror film as the lights in the kitchen begin to flicker and the woman lunges towards her husband with a knife in hand.
She then reels off a list of reasons why voting in the upcoming election is important as she makes reference to state benefits for Russian families.
The message implies that it is every Russian’s patriotic duty to vote for Putin - who will deliver better living standards.
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The scene becomes similar to a horror as the lights in the kitchen begin to flicker and the woman lunges towards her husband with a knife in hand
At the end of the video, the husband is seen running to cast his vote with just a minute to spare.
On Thursday, Putin urged Russians to vote for him at a "difficult" time for the country.
His major critics are either dead, in prison or in exile.
Other genuine competitors who tried to stand are blocked by officials.
At the end of the video, the husband is seen running to cast his vote with just a minute to spare
In an address to Russians on the eve of the vote, Putin said: "I am convinced: you realise what a difficult period our country is going through, what complex challenges we are facing in almost all areas.
"And in order to continue to respond to them with dignity and successfully overcome difficulties, we need to continue to be united and self-confident."
Putin is expected to remain in office for another six years which is the longest reign of any Russian leader since Catherine the Great in the 18th century.