Putin humiliated as sign calling him a 'd***head' beams out in Russian city

Following the Russian war, its economy has become one of the three worst-performing emerging-market currencies.

Spotted at the top of the news company SIA-PRESS Center building, a message reads: "Putin is huylo and a thief, 100 rubles for a dollar, you're f***ing crazy."

The phrase huylo can be translated as "d***head" and derives from a Ukrainian football chant.

This week, the ruble dropped to 98 rubles per dollar, in comparison to June where one dollar was worth 80-81 rubles.

Western sanctions put in place following the illegal war in Ukraine has reportedly caused frustration among Russian people.

Discussing the word "huylo" Russian translator, Michele Berdy said: "Think of the worst, most obscene possible expression for a very bad person—and that's the word you need."

The saying is a well-known protest song which is used in Ukraine among supporters of Ukrainian sovereignty.

The song originates from a football chant first performed in 2014 by FC Metalist Kharkiv ultras and Shakhtar Donetsk ultras following Russia's take over of Crimea.

The exchange rate for the ruble was 60 rubles per dollar a year ago, however it is now getting close to 100 rubles per dollar.

Some experts suggest the economy could still become worse.

There is concern that more anger among the Russian population could spark if inflation rates increase as a result of the ruble’s decline.

Elvira Nabiullina, the head of the Russian Central Bank, accepts that the ruble’s devaluation could affect inflation expectations.

This as a result will affect prices - increasing the country’s key rate.