Only seven per cent of ethnic minority Britons have ever used the term "global majority", according to a new YouGov study that reveals limited adoption of the phrase despite efforts by some organisations to popularise it.
The survey found that just over a third of ethnic minority Britons have heard of the term "global majority", with 51 per cent saying they have not and 16 per cent unsure.
Among those who were familiar with the phrase, only 21 per cent reported having used it themselves.
By contrast, 35 per cent of respondents said they would prefer to use "ethnic minorities" when describing themselves, whilst only nine per cent favoured "global majority" as their preferred terminology.
The survey found that just over a third of ethnic minority Britons have heard of the term 'global majority'
Getty
Two-thirds of ethnic minority Britons consider "ethnic minorities" an acceptable term, significantly higher than the 27 per cent who find "global majority" acceptable.
The term "BAME" remains more popular than "global majority".
Just under half (49 per cent) find it acceptable despite falling out of favour in recent years.
The phrase "global majority" was reportedly conceived by academic Rosemary Campbell-Stephens in 2003 but has been adopted by organisations including the Church of England, Westminster Council, and the National Council of Voluntary Organisations.
LATEST DEVELOPMENTS:
Only seven per cent of ethnic minority Britons have ever used the term 'global majority', according to a new YouGov study
YouGov
Nearly as many ethnic minority Britons consider the term unacceptable as acceptable.
Under a quarter (23 per cent) rejected it, and half remained unsure.
The survey reveals that ethnic minority groups see their experiences as distinct, with Black and South Asian Britons not viewing their UK experiences as particularly similar.
Only 28-30 per cent of Black Britons of African or Caribbean heritage feel their experience resembles that of British people of Indian or Pakistani heritage.
The term 'BAME' remains more popular than 'global majority'
YouGov
Just 37 per cent who say their experiences mirror those of white Britons
YouGov
Likewise, fewer than three in 10 Britons of Indian or Pakistani heritage see their experiences as similar to those of Black Britons of African or Caribbean heritage.
However, people from the two main South Asian groups do tend to see their experiences as similar, as do the two main Black British groups.
Despite these distinctions, 53 per cent of ethnic minority Britons believe their daily life experience is similar to other ethnic minority groups.
This compares to just 37 per cent who say their experiences mirror those of white Britons.
More From GB News
Most Read
