Trans influencer Dylan Mulvaney, whose partnership with Bud Light sparked nationwide backlash and sent sales of the beer plummeting, has been cast in a popular Broadway musical.
The social media personality will make her Broadway debut as Anne Boleyn, the second wife of King Henry VIII, in the medieval theatre play "Six".
Ms Mulvaney will join the production, which has long positioned itself as a female-centred group.
The show announced the trans influencer's role on social media, saying: "Losing our heads to introduce your newest Anne Boleyn!"
The post continued: "Show some royal love to Queen Dylan Mulvaney, who will be joining the #SIXBroadway 5.0 cast as Anne Boleyn."
Six interpretations of Henry VIII's wives reclaim their identities through musical numbers.
The show's material described the wives as journeying out from "the shadow of their infamous spouse".
It focuses on the group of six celebrating women's voices through "21st-century girl power".
The trans influencer is ecstatic to have been cast
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"Six" has become the longest-running production in the history of the Lena Horne Theatre since opening on Broadway in 2021.
It won the 2022 Tony Award for Best Original Score.
Ms Mulvaney exclaimed her excitement for the casting on social media.
She wrote: "Yay Broadway! So happy my bway debut is playing a fellow polarising woman in this perfect musical next month. I hope you will all come watch me live my dream. I am so happy I can't stop smiling."
Ms Mulvaney's promotion with Bud Light plummeted its sales
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Bud Light sales collapsed by 17 per cent in 2023 following Ms Mulvaney's advertisement with the brand.
Sales data from NielsenIQ and Bump Williams Consulting showed Bud Light sales slumped, with volume dropping 21 per cent in the week ended April 15, 2023.
Anheuser-Busch, brewers of America's most popular beer, announced that two marketing executives who masterminded the Mulvaney deal, Alissa Heinerscheid and Daniel Blake, were placed on leave of absence.
By early 2024, Bud Light sales had fallen by nearly 30 per cent, costing the brand its long-held status as America's best-selling beer.
Ms Mulvaney will star in the production from February
|Appearing on The View in March 2025, Ms Mulvaney said she accepted the partnership casually.
"I loved beer and didn't think anything of it," the trans influencer shared.
Brendan Whitworth, CEO of Anheuser-Busch, said: "We never intended to be part of a discussion that divides people.
"We are in the business of bringing people together over a beer."
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