Meghan Markle tries to 'trademark' word first used in English language 470 years ago

Meghan Markle tries to 'trademark' word first used in English language 470 years ago
Live stream 1069
Aden-Jay Wood

By Aden-Jay Wood


Published: 06/04/2022

- 12:44

Updated: 14/02/2023

- 11:53

The application was made at the United States Patent and Trademark Office last month

Meghan is trying to trademark the word “archetypes” after revealing it will be the name of her first series of podcasts.

The application was made at the United States Patent and Trademark Office last month by Archewell Audio, one of several businesses founded by Meghan and Prince Harry.


The word “archetypes” derives from ancient Greek and is believed to have first entered the UK in approximately the 1540s.

Archewell’s application says the word would cover a long list of entertainment services "in the fields of cultural treatment of women and stereotypes facing women".

FILE PHOTO: Britain's Meghan Markle, Duchess of Sussex, arrives to meet academics and students during a roundtable discussion on female access to higher education with the Association of Commonwealth Universities, at the University of Johannesburg, Johannesburg, South Africa, October 1, 2019. REUTERS/Toby Melville/File Photo
Meghan Markle is trying to trademark the word "archetypes"
TOBY MELVILLE

File photo dated 7/1/2020 of he Duke and Duchess of Sussex leaving after their visit to Canada House, central London. The Duchess has unveiled her first Spotify series - a podcast about female stereotypes, in which she vows to investigate %22labels that try to hold women back%22. Archetypes will launch this summer, hosted by Meghan who will speak to historians, experts and woman who have experienced being typecast. Issue date: Thursday March 24, 2022.
The application was made last month by Archewell Audio
Daniel Leal-Olivas

The list includes podcasts, TV shows, DVDs, CDs, and streaming services.

But they could face a legal battle from other companies who also use the word in their names, such as the skincare business, Archetypes.

The Spotify-based podcast is expected to be released later this summer and include interviews with historians and experts to discover "labels that try to hold women back".

In a trailer for the upcoming series, Meghan said: "This is how we talk about women: the words that raise our girls, and how the media reflects women back to us.

"But where do these stereotypes come from? And how do they keep showing up and defining our lives?

"This is Archetypes – the podcast where we dissect, explore and subvert the labels that try to hold women back.

"I’ll have conversations with women who know all too well how these typecasts shape our narratives.

"And I’ll talk to historians to understand how we even got here in the first place."

You may like

{% if context.post.roar_specific_data and context.post.roar_specific_data.affiliate_post %} {% elif %} {% endfor %}