Millionaire Asos founder dies after falling from 17th-floor balcony in tourist hotspot

Quentin Griffiths Pattaya flat

The 58-year-old was reported to have fallen from the 17th floor of his flat in Pattaya (pictured)

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James Saunders

By James Saunders


Published: 20/02/2026

- 06:59

Updated: 20/02/2026

- 07:28

Quentin Griffiths set up the future fashion giant alongside Nick Robertson and Andrew Regan in 2000

Quentin Griffiths, one of the co-founders of fashion giant Asos, has died after falling from a high-rise balcony in Thailand.

The 58-year-old was reported to have fallen from the 17th floor of his flat in Pattaya, a popular tourist destination, on Friday.


Police and paramedics discovered the millionaire's body beneath his balcony.

Crews found no evidence of a disturbance within the apartment - but local police have not yet excluded the possibility of foul play.

The circumstances surrounding Griffiths' death remain unclear, with a source close to the family telling The Sun it was a "real mystery".

A complete post-mortem will determine his precise cause of death, though that may take several months.

Mr Griffiths' death follows a financial dispute with his ex-wife.

He was arrested last year after his ex-wife claimed he forged documents to dispose of land and company shares without her consent.

Mr Griffiths rejected these accusations and was released after his interview with detectives.

A police investigation is said to have still been active when he died.

The father-of-five had relocated to Thailand almost two decades ago.

He married a Thai woman after divorcing his first wife, though later separated from her.

Seven years before his move to Thailand, Mr Griffiths founded Asos alongside Nick Robertson and Andrew Regan.

He served as the firm's marketing director for four years before leaving in 2005.

The retailer went on to expand into a £3billion-valued global business.

Mr Griffiths made £15million from it in 2010 after selling off his shares in Asos, then netted more money in 2013 after another stock windfall.

He went on to sue his accountants at BDO, saying he had been given the wrong tax advice on the sale.

The disputed guidance allegedly cost him more than £4million in tax on share sales exceeding £10million from both Asos and Achica, another online retailer he helped create.

A Foreign Office spokesman said: "We are supporting the family of a British national who has died in Thailand and are in contact with the local authorities."

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