Tesco shoppers can get 50 free Clubcard points every Saturday in May.
The offer comes as the supermarket giant continues efforts to help customers manage household budgets.
The promotion allows Clubcard members to earn rewards simply by voting on ITV's Britain's Got Talent live shows, all from the comfort of their own homes.
It arrives alongside another money-saving initiative from the retailer, which has recently expanded its Aldi Price Match scheme to more than 2,000 Express stores across the UK, marking the biggest rollout since the programme launched in 2020.
The first live show of May airs tomorrow evening at 7pm on ITV, giving viewers the chance to vote for their favourite acts while bagging free loyalty rewards.
Four additional live broadcasts will follow throughout the month, scheduled for 9 May, 17 May, 23 May and 30 May, though exact times for these later shows have yet to be confirmed.
To participate, shoppers need both a Tesco Clubcard and a free ITV.com account, with voting opening during each live programme.
Those who take part in all five remaining shows can accumulate up to 250 Clubcard points, which translates to £2.50 when spent at Tesco stores.
Tesco Clubcard users can get money off their weekly shop
| TESCOHowever, the value increases significantly when redeemed through Clubcard Reward Partners, where the same points stretch to as much as £7.50.
The initiative actually launched on 25 April during the show's first live semi-final, meaning some viewers have already collected their initial batch of points.
For those who missed that opening opportunity, there remains plenty of time to maximise rewards throughout May.
Claiming the free points requires a straightforward process. Shoppers must first register for a free ITV.com account, with first-time voters also needing to verify their mobile number.
Clubcard vouchers slash the prices of everyday items | TESCOOnce voting opens during the live broadcast, participants head to the ITV website and cast five votes for their preferred contestants.
After using all five votes, a link appears allowing viewers to collect their Clubcard points directly.
The rewards typically arrive in Clubcard accounts within 48 hours of voting, according to ITV's guidance on the promotion.
One notable benefit of the scheme is that points are not limited to one person per household. Multiple family members with their own Clubcard accounts can each participate and collect the 50-point reward independently.
ITV notes that viewers can vote and collect points without necessarily watching the entire programme
| ITVBritain's Got Talent Live Shows date and times:
- Saturday 2 May from 7pm
- Saturday 9 May, time TBC
- Sunday 17 May, time TBC
- Saturday 23 May, time TBC
- Saturday 30 May, time TBC
ITV notes that viewers can vote and collect points without necessarily watching the entire programme.
Beyond the Clubcard promotion, Tesco has also made a significant pricing move affecting convenience shoppers. The retailer has extended its Aldi Price Match scheme to more than 2,000 Express stores nationwide, covering over 200 everyday products.
Items included range from pasta and milk to fresh vegetables, with all price-matched goods clearly labelled on shelves.
Tesco UK chief executive Ashwin Prasad said: "We know that household budgets are again under pressure, but we are committed to keeping the cost of the weekly food shop affordable for Tesco customers."