Poundland is rolling out a nationwide overhaul of its pricing system, returning to the bargain-basement roots that made its name.
The major shake-up that will change the way millions of shoppers buy their groceries.
By September, every Poundland store in the UK will move to a simplified three-tier structure, with items priced at £1, £2 or £3. When the rollout is complete, more than 60 per cent of grocery products will cost just £1.
Bosses say the move will strip away the confusing range of prices that had crept in over the years and bring back the simple value customers expect.
The decision follows a five-month trial across 17 stores in the West Midlands, which delivered strong results. Customer satisfaction rose by three per cent, while perceptions of product range climbed by six per cent and choice by nine per cent.
The new system is already being introduced in major stores including Manchester Arndale Centre, Liverpool Lord Street, Brixton and Wandsworth.
The simplified pricing structure includes everyday essentials like Pink Stuff Paste and Cif Lemon Cream cleaner at £1, alongside grocery staples such as Heinz Baked Beans and John West Tuna.
Confectionery items including Haribo Starmix and Werther's Original also fall into the £1 bracket.
The changes have brought unexpected benefits too. Shoplifting fell by 25 per cent in trial stores after higher-value items, such as £5 dishwasher tablets, were removed from shelves.
At one Walsall store, managers even received a complaint from a regular thief who found their favourite item had disappeared.
Poundland to CUT prices across all stores
| GETTYThe pricing overhaul comes as Poundland fights to secure its future. The retailer narrowly avoided collapse earlier this month after a High Court-approved restructuring plan kept it afloat. Without it, the company warned it would have run out of cash by September 7.
Poundland has also confirmed it will shut down its website and Perks app next month.
Dozens of closures are already under way, with branches in Newcastle, Leicester and Peterborough among those shutting their doors. More stores, including in Blackburn, Kettering and Taunton, will close in the weeks ahead.
The rescue package includes a £60million funding injection but comes at a cost: 68 stores will close, putting around 1,000 jobs at risk, along with 350 more at two distribution centres in South Yorkshire and the West Midlands.
60% of items will be £1
| PAStore closures have already begun, with 37 locations shutting this month across Newcastle, Leicester and Peterborough.
Another 11 stores in Blackburn, Kettering and Taunton will close on Sunday, followed by the Irvine branch on 14 September. Sixteen additional closures remain unconfirmed.
Despite these challenges, managing director Barry Williams expressed optimism about the company's direction.
"Customers have told us loud and clear during these pilots that they will back a simpler, more focused Poundland that keeps its promise of amazing value," he said.
"We've heard them, and the clear success of our pilot is why I'm confident that a Poundland that's focused on the simple value our customers expect, has a bright future."
The pricing simplification will eventually encompass general merchandise and clothing ranges, offering customers fewer price points with more focused selections.
The retailer says the simplified system will eventually extend beyond groceries, covering general merchandise and clothing, with fewer price points and a more focused range.
Store closures have already begun
| PAPoundland stores confirmed to close
Already closed earlier this month:
Ammanford (Wales)
Birmingham Fort Shopping Park (West Midlands)
Cardiff (Wales)
Cramlington (Northumberland)
Leicester (Leicestershire)
Long Eaton (Nottinghamshire)
Port Glasgow (Scotland)
Seaham (County Durham)
Shrewsbury (Shropshire)
Tunbridge Wells (Kent)
Bedford (Bedfordshire)
Bidston Moss (Merseyside)
Broxburn (Scotland)
Craigavon (Northern Ireland)
Dartmouth (Devon)
East Dulwich (Greater London)
Falmouth (Cornwall)
Hull St Andrew Retail Park (East Yorkshire)
Newtownabbey (Northern Ireland)
Perth (Scotland)
Poole (Dorset)
Sunderland Pallion Retail Park (Tyne and Wear)
Stafford (Staffordshire)
Thornaby (North Yorkshire)
Worcester (Worcestershire)
Brigg (North Lincolnshire)
Canterbury (Kent)
Coventry Hertford Street (West Midlands)
Newcastle Killingworth Centre (Tyne and Wear)
Kings Heath (West Midlands)
Peterborough Orton Gate Shopping Centre (Cambridgeshire)
Peterlee (County Durham)
Rainham (Kent)
Salford (Greater Manchester)
Sheldon (West Midlands)
Wells (Somerset)
Whitechapel (Greater London)
Swiss Cottage (Greater London)
Southampton West Quay (Hampshire)
Chiswick (Greater London)
Closing on 31 August:
Shepherd’s Bush (Greater London)
Blackburn (Lancashire)
Cookstown (Northern Ireland)
Erdington (West Midlands)
Kimberley (Nottinghamshire)
Horsham (West Sussex)
Hull Kingston Retail Park (East Yorkshire)
Kettering (Northamptonshire)
Omagh (Northern Ireland)
Southport (Merseyside)
Taunton (Somerset)
Closing on 14 September:
Irvine (Scotland)
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