Iceland slashes prices on Christmas dinner essentials with deals for just 1p - but shoppers need to act fast

Iceland supermarket in pictures

Iceland has slashed prices on selected products including vegetables

Jessica Sheldon

By Jessica Sheldon

Published: 21/12/2023

- 10:33

Iceland shoppers will need to act fast as the supermarket is only running the offer today and tomorrow

Iceland customers could pick up a number Christmas dinner essentials for just one pence per pack, if they act fast.

The supermarket has announced its 1p vegetable initiative today, which will run today and tomorrow.

Shoppers can get selected frozen vegetables and fresh seasonal produce for just a penny each.

The discount is only available online, however, so in-store customers won’t be able to benefit.

Person serving vegetables during Christmas dinner

Iceland shoppers could be able to save up to £1.99 on their shopping


To redeem the offer, they need to use the code PENNY-VEG at the checkout between December 21 and 22.

Products include:

  • Keelings Carrots (600g)
  • Keelings White Potatoes (1.6kg)
  • Keelings Parsnips (550g)
  • Keelings Broccoli (400g)
  • Keelings Brussels Sprouts (400g)
  • Iceland Cauliflower Florets (1.2kg)
  • Iceland Petits Pois (800g)
  • Iceland Carrots, Broccoli, and Peas (1kg)
  • Iceland Country Mix (1kg)

Richard Walker, Executive Chairman at Iceland Foods & The Food Warehouse said: "We’re confident that our 1p online exclusive veg deal will be a big hit with customers, helping Christmas dinner budgets go further and lightening some of the financial pressures so they can enjoy the best festive period possible.”

Iceland said the code will give customers up to £1.99 off their order.

There isn't a required minimum spend but usual delivery charges apply for same-day or next-day delivery.

Millions of Britons (48 per cent) are worried about affording food shops in the lead-up to Christmas, research commissioned by Iceland found.

With Christmas Day just four days away, some shoppers may be worried about getting a delivery slot.

However, Iceland has confirmed there are still thousands of slots available this week for shoppers seeking to secure a festive food shop.

More slots have been released in the run-up to Christmas, the supermarket said.

Customers can book delivery slots through Iceland's online platform or the Bonus Card app.

You may like