Greggs raises meal deal prices AGAIN as US-Iran war to 'see higher cost inflation'

The breakfast option has risen twice in recent months, having previously jumped from £2.95 back in October. Meanwhile, the "big deal" has added 25p since its September launch at £5.

Chief executive Roisin Currie confirmed that these price adjustments have already come into effect, with no immediate plans for further increases.

The bakery chain, which operates 2,759 outlets, has warned that ongoing conflict in the Middle East could push prices higher still.

Greggs anticipates costs rising approximately three per cent during 2026 and has taken measures including securing fixed-price energy contracts and food purchasing agreements.

However, a prolonged regional conflict means the company "will likely see higher overall cost inflation through the end of 2026 and into 2027".

Ms Currie added: "Where significant inflation comes through to any businesses then that does get passed through at some point to the customer. We work really hard to protect our customers and make sure that we offer great value."

Like-for-like sales at company-managed stores grew 2.5 per cent across the opening 19 weeks of the year, accelerating to 3.3 per cent over the most recent 10-week period.

New product launches have helped attract younger and more health-conscious shoppers to the chain.

The chicken roll, positioned as an alternative to the iconic sausage roll, and a matcha drinks range have proved particularly successful.

Greggs has also expanded its healthier offerings, including protein-rich salads, with a chicken Caesar salad debuting last week. Ms Currie said the business was focused on "following the trends that the consumer is looking for".

Susannah Streeter, chief investment strategist at Wealth Club, said: "Greggs has served up a more appetising set of numbers, turning patchy sales into a well-baked performance.

"Like-for-like sales rose 3.3 per cent in the last 10 weeks, as healthier additions to the menu, like chicken rolls and salads, proved appealing. It’s no longer relying solely on sweet treats and sausage rolls to lure in customers but is serving up dishes for a more health-conscious crowd.

"There have been worries that the popularity of obesity drugs would become a longer-term problem for Greggs, but it has a track record of being nimble with menu choices to meet changing tastes, and it’s delivered once again.

"However, given the heat needed for its in-store ovens, it will be far from immune to the surge in energy costs. Although cost inflation is expected to be a manageable three per cent this year, which has reassured investors, it’s still cautious about what could lie ahead if the conflict continues for much longer."