Co-op cuts prices across 54 lines - shoppers can get up to 44% off

Co-op colleague in fruit and veg aisle

Co-op members can now make savings of up to 44 per cent

Temi Laleye

By Temi Laleye

Published: 29/05/2024

- 12:58

The move comes as the convenience retailer invests £6.4 million into giving members “market-leading” savings of up to 44 per cent

The Co-op has announced today that it is cutting prices for its member-owners across 54 fruit and vegetable lines.

Co-op members can now save money on fresh produce lines following the retailers £6.4million investment.

Co-op members can now make savings of up to 44 per cent as the food retailer focuses its investment on the fruit and veg prices.

Savings include 44 per cent off baby potatoes with seasoned butter, 33 per cent of little gem lettuce, ‘Irresistible’ cherry tomatoes and plums, 20 per cent off Jersey Royal potatoes and 18 per cent off Pink Lady apples, the Co-op said.

The price cuts will be available to Co-Op's 'members'. Members get exclusive access to store savings and discounts like Tesco Clubcard members and Sainsbury's Nectar customers.

Member prices are lower for people signed up for the Co-op loyalty scheme.

Man on fruit and veg aisle

There are currently around five million customers signed up to the Co-op membership


There are currently around five million customers who have signed up for the Co-op Membership. It costs £1 to sign up.

Rosie Bramley, commercial buying manager, Co-op, said: “We know that quality, freshness and price are key when it comes to fruit and veg, and we are committed to creating ongoing and additional value for our member-owners.

”Our price investment is focused on great quality home-grown seasonal produce and further underpins Co-op’s commitment to backing British farmers and growers, while helping our members to make healthy choices, conveniently.”

Product savings available this week:

  • Baby Potatoes with Seasoned Butter 360G – Member price: £1 - (normal price: £1.80)
  • Little Gem Lettuce 2(S) - Member price: 80p - (normal price: £1.20)
  • Irresistible Cherry Tomatoes 225G - Member price: £1.85 - (normal price: £2.25)
  • Plums Punnet - Member price: £1.35 - (normal price: £1.65)
  • Jersey Royal potatoes 750g – Member price: £1.60 - (normal price: £2)
  • Pink Lady Apples (4s) - Member price: £2.25 - (normal price: £2.55)

As well as these savings, the retailer will once again roll out its ‘Fresh 3’ promotion.

This will offer members further savings on fresh fruit and vegetables, from June 19.

The Co-op aims to make Fresh 3 a cornerstone of its member promotional offer, it said, increasing value for Co-op members as the retailer targets membership growth to eight million by 2030.

Co-op is not the only supermarket to offer customer discounts on their loyalty scheme.

Tesco Clubcard shoppers can also make big savings thanks to the loyalty scheme.

Clubcard points can also be used to pay for fuel costs or securing a new deal with Tesco Mobile.


Tesco shoppers will be able to uncover deals outside the supermarket aisles through the Clubcard scheme.

Higher value deals can be found by exchanging vouchers for double their value with 100 plus Clubcard Reward Partners.

Among the participating partners to the reward scheme include PizzaExpress, Alton Towers Resort and

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