Co-op launches new initiative for members and you could get £500 off shopping

Co-op high street shop

Co-op launches new initiative for members

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Temi Laleye

By Temi Laleye


Published: 10/04/2024

- 10:21

Co-op’s ‘The Winners Share It All’ is part of the retailer’s commitment to supporting member-owners

Co-op is launching ‘The Winners Share It All’ competition designed to help boost Co-op’s existing support of thousands of local causes across the UK.

The competition, which starts today aims to give Co-op member-owners a chance to win prizes for themselves and their communities.


The Co-op Local Community Fund will receive a share of a £500,000 boost to support projects that benefit Co-op member communities.

The winners will have the chance to get £500 worth of prizes for them, including money off shopping, and £5,000 for their selected cause.

Those who are non-members but want to still get involved can sign up for just £1 via the Co-op App.

To be entered into the prize draw, Co-op member-owners need to spend a minimum of £5 in store or online, scan their card and have selected a Local Community Fund cause.

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Ten Co-op member-owners will win each month

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Shoppers can enter as many times as they want across the period and each £5 shop will activate one entry into the competition.

Ten Co-op member-owners will win each month.

Co-op member-owners have the chance to directly benefit from exclusive perks, while also having a say in how Co-op runs the business.

In addition to delivering additional value through member prices, membership also includes personalised offers every week, gamification, and access to pre-sale tickets for artists at Co-op Live via the Co-op app.

The Co-op’s community partnerships and the Local Community Fund has donated over £107million to 36,000 causes since it began in 2016.

The Local Community Fund supports thousands of grassroots community projects and Co-op Members can choose which local cause they want to support.

The new ‘The Winners Share It All’ initiative will see Co-op Local Community Fund causes receive a share of a £500,000 boost to support projects that benefit Co-op member communities, providing vital support and services to those who need it most.

Kenyatte Nelson, chief membership and customer officer at Co-op, said: “Co-op membership is not a loyalty scheme but rather a different way of doing business, allowing us to provide value in ways than others can’t.

We exist and are run for the benefit of our millions of member-owners.

“Our relentless focus on strengthening our financial position has enabled us to deliver increased value for our member-owners and continue our support for communities.

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“We're thrilled to be launching ‘The Winners Share It All’ campaign as we continue to offer meaningful value for our member-owners and an exciting way to provide even more support for our member’s local communities.

“The prize draw is open to all existing and new Co-op member-owners and the best part is that all people need to do is make sure they remember to swipe their card when they shop and have selected a cause.

“To become a member-owner, customers can sign up in-store or online for just £1 and start saving on their daily shop while supporting local groups in their area.”

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